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GDPR: Time To Panic?· 1 May 2018
David Collins, columnist and Co-Founder & Chief Operating Officer at Great National Hotels and Resorts discusses the challenges posed by GDPR with Great Nationa’s Data Protection Officer, Aimee Olley. The deadline for hotels to comply with the new General Data Protection Regulation is fast-approaching. By the time this article is published, it may have already landed at our doors. So, should you be panicking? Aimee Olley, Data Protection Officer for Great National Hotels and Resorts provides some timely advice. In short, the answer is no, or at least, not yet.

Why GDPR Compliance Will Help Strengthen Your Hotels Relationship Marketing

Are Morch - Hotel Blogger & Social Media Manager ·26 April 2018
On May 25th, the European Union’s General Data Protection Regulation – GDPR goes into effect. GDPR specifies that customers must explicitly consent for their personal information to be processed and used by the third party site. This clearly marks a shift towards start building a quality relationship with your Hotels guest.

What Is GDPR, and How Can It Impact Your Business? [Infographic]

MarketingProfs·Requires Registration ·24 April 2018
The General Data Protection Regulation (GDPR) is set to go into effect on May 25. It will change the way businesses worldwide process and store client and employee information, and there are serious consequences for failure to comply.

Is your hotel ready to implement GDPR guidelines?·20 April 2018
The General Data Protection Regulations has caused quite a stir in the hospitality industry of late. With the deadline for implementation, 25th of May 2018, drawing closer, we thought it would be a good idea to run you through the specifics.

Top Concerns Hotels Need to Know About the GDPR and How to Prepare Your Action Plan

Max Starkov | The HeBS blog·19 April 2018
By now you’ve probably heard of the General Data Protection Regulation (GDPR) and should have started considering the effects of this regulation on your hotel website, data strategy, and hotel digital marketing. With the GDPR just around the corner, we’ve put together an overview that includes an explanation of the GDPR, the top misconceptions, and the most important considerations that will need to be implemented on your hotel website and included in your digital strategy

Facebook to put 1.5 billion users out of reach of GDPR·19 April 2018
Facebook is keen to reduce its exposure to GDPR, which allows European regulators to fine companies for collecting or using personal data without users’ consent. Facebook members outside the United States and Canada, whether they know it or not, are currently governed by terms of service agreed with the company’s international headquarters in Ireland.

GDPR: a checklist for hotels·18 April 2018
Hospitality is full of acronyms. ADR, PMS, GOPPAR, MICE… the list seems endless. But at the moment, there are few more important than GDPR. With the compliance deadline from May 25, 2018, it’s now under 40 days until GDPR, or the General Data Protection Regulation, comes into force. And though it’s a European Union law, its likely that hotels around the world will be touched by it.

GDPR: Steps for Complying with Employer Responsibilities

Lodging Magazine·16 April 2018
GDPR—four letters of the alphabet that are proving to represent one of the biggest challenges facing businesses in 2018. The General Data Protection Regulation (GDPR) comes into effect on May 25 across the European Union and impacts any organization that operates within the EU and processes the data of EU citizens wherever they may be in the world. How organizations hold, store, and process personal data will now be subject to higher and more consistent scrutiny—with the potential of a significant penalty for non-compliance.

Legal experts outline challenges for hotel industry Featured Articles·16 April 2018
Sexual harassment, exploitation and GDPR compliance took center stage during the first day of the Hospitality Law Conference, where legal and hotel industry experts addressed the current state of these issues and what hoteliers can do to address them. Speakers at this year’s Hospitality Law Conference shed light on a number of pressing legal issues facing the hotel industry, explaining where the industry stands now and what actions hoteliers can take. Sexual harassmentThough the number of workplace sexual harassment claims made to the U.S. Equal Employment Opportunity Commission has not increased so far in 2018, said Andria Ryan, partner at Fisher Phillips, insurance companies are reporting an increasing number of demand letters from their clients. It’s likely there will be more claims coming through, she said during her presentation “Harassment in the hospitality Industry—how to avoid being the next #MeToo.”

Marketing to European travelers? Take these steps on personal data·12 April 2018
The European Union's new General Data Protection Regulation (GDPR) makes you legally accountable for what happens to the personal data that you receive. This article includes some clear steps on what to do to comply. The definition of "personal data" covers just about every piece of client information that a travel agency or other travel business gets: "'Personal data' means any information relating to an identified or identifiable natural person ... an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person."

Hotel tech experts focused on mobile key security Featured Articles· 5 April 2018
Technology experts in the industry might have differing views on the prominence of mobile key and mobile check-in innovations in hotels, but all agree that maintaining guest privacy while still allowing them to bypass the front desk is of growing importance. Mark McBeth, president of SkyDog Partners and former tech expert with Starwood Hotels & Resorts Worldwide, said “everything is hackable,” and with the news of Facebook changing their privacy controls and the rollout of the General Data Protection Regulation (GDPR) on 25 May in Europe, protecting customer information is important, and will always be a challenge. “Starwood, Marriott, Hilton and Hyatt are not Facebook or Amazon from a data-mining perspective, but they still have significant amounts of information on … their loyalty customers,” he said. “I’m sure people are reading about this Facebook issue, and they’re thinking about where else have they given up their information.”

Data Privacy Is a Bigger Issue Than Ever for Business Travelers - Travel Services· 5 April 2018
A year ago, business travelers were panicked about a U.S. and UK ban on laptops and tablets on flights departing certain Middle Eastern and North African countries. While that ban was eventually withdrawn, the experience has prompted urgent conversations within companies about how to protect travelers’ devices and data. High-profile data breaches and reports of electronic devices being searched at border crossings are motivating companies to ask travelers to be more careful about limiting the valuable information that could be exposed.

Facebook does not plan to apply GDPR globally· 5 April 2018
Zuckerberg told Reuters in a phone interview that Facebook was working on a version of the law that would work globally, bringing some European privacy guarantees worldwide. His comments signal that U.S. Facebook users, many of them still angry over the company’s admission that political consultancy Cambridge Analytica got hold of Facebook data on 50 million members, could find themselves in a worse position than Europeans.

US hotel industry works to understand, comply with GDPR Featured Articles· 4 April 2018
The 25 May deadline to comply with the European Union’s General Data Protection Regulation is quickly approaching, but many in the U.S. hotel industry are still working their way toward both understanding it and fully meeting its requirements. In a nutshell, the GDPR protects the private information of people in the EU and its member states, giving them the right to decide how their personal information is collected, processed and managed. According to a white paper prepared by HTNG titled “GDPR for hospitality,” the new regulation affords these rights to people in the EU, or “data subjects” as they are referred to under the GDPR:

GDPR: The Meetings View

Business Travel News (BTN)· 3 April 2018
If you're a travel manager with purview over meetings, get ready. Meetings are a different ball game when it comes to the European Union’s General Data Protection Regulation, which will be enforced beginning May 25. If you think that internal employees, by accepting a position with the company, implicitly consent to sharing of their data for corporate meetings purposes, you’ll be surprised to find out otherwise. If you think meetings hotels are data controllers and you can set those contracts on autopilot just like preferred transient properties, don’t relax just yet. And what about all the other meetings suppliers like ground transportation, offsite dining and events and offsite team building providers? EY’s Kathy Grau, Cvent’s Tom Patten and consultant Debi Scholar broke it down at BTN’s Strategic Meetings Summit in New York late last month. Following are edited excerpts from that session.

Are your forms ready for GDPR? Benchmark yourself here·27 March 2018
Reworking your acquisition plan, beginning with your subscribe forms, will help you do a better job of connecting with customers and launching email conversations that lead to a stronger email program.

A new era in data privacy?·27 March 2018
We have entered a new era in privacy and the digital world in particular needs to do more to ensure our personal data is treated responsibly. With the scandal surrounding Cambridge Analytica‘s involvement in the US presidential election, and the EU’s General Data Protection Regulation coming into force from May 2018, data privacy is currently front-page news in the press and within the marketing industry.

Europe's new data protection rules export privacy standards worldwide

POLITICO.EU ·18 March 2018
Europe wants to conquer the world all over again. Only this time, its killer app isn't steel or gunpowder. It's an EU legal juggernaut aimed at imposing ever tougher privacy rules on governments and companies from San Francisco to Seoul. When the region's regulators roll out the changes -- known as the General Data Protection Regulation, or GDPR -- on May 25, it will represent the biggest overhaul of the world's privacy rules in more than 20 years. The new regulations offer EU citizens sweeping new powers over how their data can be collected, used and stored, presenting global leaders outside the 28-country block with a stark choice: bring their domestic laws in line with the EU's new rules, or risk being shut out of a market of 500 million well-heeled consumers.

A Hotelier's Guide To The GDPR: We Spent Months Learning About GDPR So You Don't Have To

Hotel Speak... Talking Hotels·15 March 2018
ALICE has been working hard to fully understand the General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679) and its obligations on us and our customers. We’d like to share what we’ve learned in order to help hoteliers and anyone else who has to figure out what is going on.

Cyberlaw Update: How U.S. Companies Should Prepare for the GDPR

Hospitality Labor and Employment Law Blog· 8 March 2018
Our colleague Stuart M. Gerson at Epstein Becker Green has a post on the Technology Employment Law blog that will be of interest to our readers in the hospitality industry: “The GDPR Soon Will Go Into Effect, and U.S. Companies Have to Prepare.”

The GDPR: A guide for international business - Infographic · 8 March 2018
But with online businesses now entering an era of maturity, and the number of high-profile global data breaches continuing to rise, (Uber, Yahoo, LinkedIn); the European Union (EU) is attempting to lay down the international law.European consumers welcome greater control over their personal data

GDPR and its impact on your hotel website· 5 March 2018
For hotels that are already treating their customer’s personal data responsibly, GDPR should require just small changes in current practice. Ensuring that the personal data you hold is only being used in ways which the individual is aware of, has approved and that it is being stored securely, should help prevent you falling foul of the new regulations.

Yes, it's coming: Is your business ready for GDPR?

Tnooz·27 February 2018
Yes, it’s coming: the EU General Data Protection Regulation (GDPR) comes into effect on the 25th of May. That’s roughly three months from now. So if you’ve been avoiding the topic, now is the time to tackle it. There has been a lot of talk about the new regulation. Advice is varied and, unsurprisingly, businesses are confused. Many customers have asked us what they need to do to prepare for GDPR. Below are six key questions we think travel businesses need to address if they are to be ready for the new legislation coming into effect in May. As you can see in Don’t delay — the fines are steep for non-compliance!

Business managers looking to use TMCs as a solution ahead of GDPR·22 February 2018
The research, released to coincide with the Business Travel Show (21-22 February), looks at the steps businesses will take to protect staff’s data when travelling for work, with 28% saying that they will employ the services of a Travel Management Company and ensure all travel is booked only with agreed suppliers within the travel policy.

What impact will GDPR have on hotels?·19 February 2018
Over the last couple of years, the hotel industry is considered as one of the most vulnerable to data threats. It was reported that the hotel industry accounts for one of the highest numbers of breaches in any sector. With the introduction of the General Data Protection Regulation (GDPR), new laws will be put in place that seeks to safeguard the rights of EU data subjects. But what is GDPR exactly? GDPR is a new set of rules designed to give citizens more control over their data.

Why GDPR Matters

CFO Magazine·16 February 2018
The European Union’s General Data Protection Regulation, or GDPR, takes effect on May 25, 2018, and will have major implications for businesses with connections to Europe. GDPR is designed to protect an individual’s right to control the use of his or her personal data and is broadly drafted to apply to a wide range of personal data on any natural person, regardless of his or her nationality. Under GDPR, personal data includes, but is not limited to, customer data, such as dates of birth, mailing addresses, IP addresses, product purchases, payment information, supplier data, and employee data. Personal data also includes “sensitive data,” such as health information and information on race and sexual orientation.


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