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Earn more direct bookings for your hotel with transparency

GuestRevu ·15 February 2018
On Monday morning, I decided that since I knew all about the high commissions that hotels are charged for bookings through online travel agents (OTAs), I would do the right thing and book direct for an upcoming Easter weekend break.

The old ideas behind new technologies [Infographic]

GuestRevu · 1 February 2018
Technology is rapidly affecting how we live our everyday lives, from using our smartphones to stay constantly connected to using online reviews to help us make purchase decisions. Research shows that this behaviour is having an impact in the travel industry as well, for example: 60% of travellers are more likely to choose a hotel that allows guests to check in with a smartphone than a hotel that doesn’t. 76% of social media users post their vacation photos to social networks, while 83% of travellers find social media a top source of inspiration when browsing online.
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Trend digest: What to expect in 2018

GuestRevu ·25 January 2018
The hospitality industry moves so fast that keeping up with all of the latest news and trends would take up all of your time if you let it. That’s why we’ve been keeping an eye on it for you, and have put together this list of the top five trends we think you should keep an eye on in 2018.
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5 tips for an award-winning guest experience

GuestRevu · 4 January 2018
We asked the owners, managers and operators of the winning hotels from 2017’s Boutique Hotel Guest Experience Awards to let us in on the secrets to their success, and have put together these five tips for award-winning guest experience based on their expert insights.

Trend digest: 5 hotels taking guest experience to the extreme

GuestRevu ·28 December 2017
Experiential travel is what the modern guest is after. Very often, to satisfy your clientele’s wanderlust and exceed expectations, your hotel needs to provide not just a bed, or a room for the night, but an experience worth travelling and paying for.
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How smart hotel marketers get the most out of guest feedback and online reviews

GuestRevu ·21 December 2017
Everyone and their aunt can do marketing. All you need is a Facebook account, right? Maybe throw a tweet or two in there as well, and you’re good to go! What sets smart marketers apart from the crowd of want-to-be’s is how they use all the resources available, including guest reviews. Whether it’s online reviews or direct feedback through surveys, with great guest feedback can come great insight. We look at some ways that smart hotel marketers use feedback and reviews to manage guest expectations, discover differentiating factors, analyse trends and build trust.

The big list of mobile marketing stats every hotelier should know

GuestRevu · 7 December 2017
mobile-marketing-statistics-hotelier-guestrevu.jpg Remember the days back when mobile phones were nothing more than keypads for calling? These days, even the most basic mobile devices come with WiFi, and 44% of Facebook's most active users only use their phones to check on their feeds. What does this mean for your hotel? At every stage in the traveller’s journey, your potential guests are on mobile, and if you know what they’re using their devices for, you have the opportunity to connect with them. That’s why we’ve put together our latest ebook — The hotelier’s complete guide to today’s mobile traveller.
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Trend digest: Calling a truce in the battle for bookings

GuestRevu ·30 November 2017
Trend digest: Calling a truce in the battle for bookings The battle between hotels and online travel agents (OTAs) is well underway. To travellers, the two sides might seem like peas in a pod, working together to provide the best accommodation at the lowest prices. To hotels, however, OTAs are often seen as limiting their margins, and making profit from excessive commissions - sparking a movement by hoteliers to try encourage potential guests to book with them directly instead.

Review collection with TripAdvisor's partners

GuestRevu ·23 March 2016
TripAdvisor is the world’s largest travel site, and, as such, cannot be ignored by serious hoteliers. Having an active TripAdvisor listing has become almost compulsory for your hotel’s image, and this is achieved by ensuring that as many of your guests as possible write reviews as frequently as possible.
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What do your competitors know about you?

GuestRevu · 2 March 2016
Gone are the days when hoteliers had to physically visit their competitors’ establishments or send their friends over to “spy” on them. With the advent of online review sites and online travel agencies (OTAs), your competitors can see mountains of information about you, your strengths, your weaknesses and how you deal with guests just by doing a bit of research online. So how much can they actually learn about you just sitting inside their offices? Quite a lot, actually – if they know where to find the information, how to interpret it and what to do with it.
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Direct booking tips: Keep your social media alive

GuestRevu ·16 February 2016
Social media is one of those things that most people either love or hate. Some people find it a chore to push messages out into a disembodied public audience and others love to let the world know what they are up to and watch the likes roll in, some people swear by its value as a marketing tool and others consider it a fad and an indulgence. But, no matter which group you fit into, you can’t ignore it.
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Is ORM enough? Why you also need direct guest feedback

GuestRevu ·26 January 2016
By now, almost every hotelier is doing online reputation management (ORM) of some sort, even if that only means checking their TripAdvisor reviews once a month and giving themselves a congratulatory pat on the back or a wake-up slap. Unfortunately, though, many hoteliers are relying solely on online reviews to collect guest feedback, and in doing so are missing out on other valuable guest intelligence. Consider an hotelier who is effectively monitoring her online reputation. This hotelier keeps an eye on all the main review sites and online travel agents (OTAs) where her hotel is being reviewed, she even has software to help her do this, which notifies her when a review is posted on any of the major review sites, and she responds promptly and professionally to every review – good or bad.

New year's resolutions for hoteliers

GuestRevu ·12 January 2016
New year's resolutions - almost everyone makes them and hardly anyone keeps them, but as a businessman or woman, a new year is always a good time to put some fresh practices into place. Here are five new year's resolutions for hoteliers to try to keep in 2016: 1. Put aside more budget for online endeavours People are inspired to The post New year's resolutions for hoteliers appeared first on GuestRevu.
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Direct booking tips: Embrace the OTA

GuestRevu · 5 January 2016
You can get more direct bookings by enhancing your presence on online travel agencies (OTAs). It sounds odd, doesn't it? But no, we have not lost our minds. A 2013 WIHP study observed that 20% of direct bookings happen after someone sees a hotel on an OTA, and even if they do book through the OTA, optimising your presence there The post Direct booking tips: Embrace the OTA appeared first on GuestRevu.
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Hotels that go all-out for the festive season

GuestRevu ·29 December 2015
The festive season always calls for something special, but some hotels go all-out. We have collected a few of the biggest and boldest examples from top� hotels: Four Seasons Hotel George V, Paris This luxury hotel overlooking the Champs-Élysées lavishes guests with extravagance all year round, but there are even more special treats in store over the festive season.� Celebrated decorator, Jeff The post Hotels that go all-out for the festive season appeared first on GuestRevu.
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Trends and tactics for the 2016 travel industry

GuestRevu ·22 December 2015
The new year is almost upon us, and soon it will be time to start implementing those ideas for 2016 that you have been mulling over. But, what kind of industry climate are you going to be facing as you move forward with your plans, and what should you do to take advantage of it? We have spotted a few The post Trends and tactics for the 2016 travel industry appeared first on GuestRevu.
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Quick and easy social media for high season

GuestRevu ·15 December 2015
There are several long-term approaches to social media and plenty of theory behind it that will deepen your understanding of the social media phenomenon and allow you to create fantastic social media marketing strategies - but no one has time for that research and planning during high season. How can you get the most out of your social media during The post Quick and easy social media for high season appeared first on GuestRevu.
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How high season reviews will help you in 2016

GuestRevu · 8 December 2015
High season means high numbers of guests and the potential for high numbers of reviews, but why should you care about the reviews when you are running around like a mad thing trying to take care of the guests? The online space is important to all businesses, but it is especially important for hospitality businesses. Your customers are traveling, and The post How high season reviews will help you in 2016 appeared first on GuestRevu.
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Why online reputation management isn't optional

GuestRevu · 1 December 2015
Online reputation management (ORM) used to be a rather obscure term, mainly just something for massive hotel chains to worry about. But, since the rise of social media sites, online travel agencies (OTAs) like booking.com and review sites like TripAdvisor, everyone in hospitality has an online reputation, whether you like it or not. Sure, you have the option to not The post Why online reputation management isn't optional appeared first on GuestRevu.
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Direct booking tips: Get your website right

GuestRevu ·25 November 2015
A WIHP study in 2013 found that 20% of direct bookings with hotels were as a result of the traveller having seen the hotel on an online travel agency (OTA). So, OTAs are not necessarily preventing direct bookings, it could be your website that is keeping some of the other 80% from booking directly. The post Direct booking tips: Get your website right appeared first on GuestRevu.
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Putting a stop to fake reviews

GuestRevu ·23 November 2015
It is up to all of us the hospitality industry to make sure that the integrity of review sites like TripAdvisor is not compromised, as online reviews allow us all to have access to powerful tools for both advertising and informed purchasing. The post Putting a stop to fake reviews appeared first on GuestRevu.
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Honest reviews mean honest improvements

GuestRevu ·23 November 2015
Steve Kaufer's (CEO of TripAdvisor) recent strongly worded letter to owners of TripAdvisor listed properties has probably given some people quite a few grey hairs, not least of all those who are involved in fraudulent 'optimisation companies'. The post Honest reviews mean honest improvements appeared first on GuestRevu.
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7 tips for getting more direct bookings

GuestRevu ·18 November 2015
You love that online travel agencies (OTAs) like booking.com and TripAdvisor bring business in, but you hate that you have to pay them commission. Why don’t people just book directly through you? Well, they might, if you take action. Here are some tips on how to encourage direct bookings:
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How to manage negative reviews

GuestRevu ·28 October 2015
The post How to manage negative reviews appeared first on GuestRevu.
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Two steps to improve your TripAdvisor ranking

GuestRevu · 8 October 2015
The post Two steps to improve your TripAdvisor ranking appeared first on GuestRevu.
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How to navigate the mad, mad world of online reviews

GuestRevu ·15 July 2015
So, I need to manage my guest reviews, but they seem to be coming in from everywhere! Where do I start? It is just about impossible to try and monitor all the reviews guests write and post about your hotel or property online - TripAdvisor says they get more than 139 new reviews posted every minute over their 4.9 million listings! So where do you start? The post How to navigate the mad, mad world of online reviews appeared first on GuestRevu.

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