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Micro-influencers: why trust trumps ads

Flip.to Blog·19 April 2017
Micro-influencers can make a huge impact for your hotel marketing strategy—they’re trustworthy, authentic, and can even trump the influence of someone who has a large number of followers. Tune in as I share why:
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Stories sell: how storytelling can increase hotel revenue

Flip.to Blog·12 April 2017
A pair of eyeglasses is just a pair of eyeglasses. That is until it’s a pair from Warby Parker. That’s because, for every pair sold, another is donated to a person in need. Suddenly, everyone who buys a pair is part of an inspiring story–one that unveils something meaningful about each person.
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Marketing for vacation ownership: tips to step up your lead capture

Flip.to Blog·30 March 2017
Vacation ownership has evolved over time. It started with the idea of bringing your family to a resort and creating memories together year after year. Hospitality giants like Disney, Hilton, and Marriott took note and quickly helped grow the industry.
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How to win guests at every step of the traveler journey in upcoming webinar

Flip.to Blog·14 March 2017
StayNTouch, innovators in mobile technology and Property Management Systems, have teamed up with travel industry and direct booking experts Fuel, and hotel advocacy platform pioneers Flip.to, for a joint webinar—‘The Evolution of Guest Expectations and How Hotels can Exceed the New Demand.’ The event will help hotels exceed their guests’ evolving expectations to build better guest relationships and drive more repeat business.

Storytelling: how to win travelers at every part of their journey

Flip.to Blog·13 March 2017
Hospitality and travel are two of the most experiential industries we’ll ever know. And yet, a survey of the marketing landscape in these two areas reveals a shortage of content that reflects just that—experiences that inspire people through candid moments that they can easily imagine themselves enjoying. This leaves would-be guests bouncing from site to site trying to piece together a narrative to which they can relate. Google has cleverly termed this “travel snacking” and the comparison couldn’t be more appropriate. Snacks are great, unless you’re hungry for a meal.
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A guide to visual content for hotels

Flip.to Blog·23 February 2017
The cliché, “an image is worth a thousand words,” actually has a lot of merit to it. Studies have shown that images communicate a lot more than words in a lot less time, while triggering emotions and being easier to remember. As the web has grown to be more visually stocked, your guests are expecting a visual experience when they interact with your brand.
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Wedding stories worth rekindling

Flip.to Blog·10 February 2017
Weddings are some of the most memorable experiences for your guests and their friends who choose your hotel to celebrate. It’s a day to be shared with the people they love, and the beginning of a lifetime of moments worth rekindling. Hotels often find themselves at the heart of these timeless moments. Couples turn to their hosts to deliver a memorable and thoughtful experience.
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Flip.to and Fuel Partner to uncover hotel website essentials in new 2017 study

Flip.to Blog· 8 February 2017
It’s safe to say in 2017 that the importance of a well-designed and well-maintained hotel website cannot be overstated. A quick Google search will reveal ample research and data to validate that the website is arguably one of the most important weapons in a hotel marketers arsenal.
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Stories that inspire: our favorite guest moments from January

Flip.to Blog· 1 February 2017
Every guest story is an opportunity for a hotel to unveil something new. Stories reach & inspire—they’re truly memorable, sometimes magical, and a lot of times, a bit of fun. In a way, we’ve fallen in love with guest stories, and every day see firsthand the impact they’re making for hotels. That’s why we’re sharing them with you! Check out a handful of our recent favorites below:
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Stories matter: What hotels can learn from content marketers at large

Flip.to Blog·24 January 2017
“A marketing strategy where brands create interest, relevance and relationships with customers by producing, curating and sharing content that addresses specific customer needs and delivers visible value.” Notice that it’s more than just creating content to put in front of your guests. It’s creating effective content with a purpose—to educate and inspire.
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Meet Matt: team player and pun champion

Flip.to Blog·23 January 2017
At Flip.to, we’ve made our careers in hospitality. Now, we’re certified in advocology. (Our science-y approach to turning advocacy into revenue.) On this team, we aim to hire amazing people, which is why we’d like to introduce Matt—dedicated Account Manager and “punny” guy who settles for nothing less than huge wins for every customer.
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Stories that inspire: our favorite guest moments from December

Flip.to Blog· 5 January 2017
We've fallen in love with these guest stories & we know you will too. The post Stories that inspire: our favorite guest moments from December appeared first on Flip.to Blog.
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Favorites from the Flip.to blog: Our top picks from 2016

Flip.to Blog·30 December 2016
2016 was an exciting twelve months here at Flip.to. We jumped headfirst into video and launched some amazing product. Here on the blog, we shared some interesting musings, too. As this year comes to a close, take a look back at a selection of just some of our favorites.
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Watch now: Introducing Photo River

Flip.to Blog· 7 December 2016
Right now your site is designed to capture the 1% of travelers who are ready to book immediately. But what about the other 99%? They’re still in decision making mode. That’s why we’ve introduced Photo River—a new experience designed to bring to light the stories your guests are sharing, right on your site. Infuse more personality, offer up new ways to start a conversation, and bring back some real hospitality into your marketing with Flip.to.
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Stories that inspire: our favorite guest moments from November

Flip.to Blog· 5 December 2016
Every guest story is an opportunity for a hotel to unveil something new. Stories reach & inspire—they’re truly memorable, sometimes magical, and a lot of times, a bit of fun. In a way, we’ve fallen in love with guest stories, and every day see firsthand the impact they’re making for hotels. That’s why we’re sharing them with you! Check out a handful of our recent favorites below:
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Stories that inspire: our favorite guest moments from October

Flip.to Blog· 2 November 2016
Every guest story is an opportunity for a hotel to unveil something new. Stories reach & inspire—they’re truly memorable, sometimes magical, and a lot of times, a bit of fun. In a way, we’ve fallen in love with guest stories, and every day see firsthand the impact they’re making for hotels. That’s why we’re sharing them with you! Check out a handful of our recent favorites below:
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Share authentic guest stories in a snap

Flip.to Blog·10 October 2016
Authentic stories shared by your guests first hand provide the most candid and genuine insights into your hotel. With Flip.to, we help you unlock these moments—experiences that resonate with travelers.
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Stories that inspire: our favorite guest moments from September

Flip.to Blog· 5 October 2016
Every guest story is an opportunity for a hotel to unveil something new. Stories reach & inspire—they’re truly memorable, sometimes magical, and a lot of times, a bit of fun.
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Canning spam: Relevancy, graymail, and the path to better communication for hotels

Flip.to Blog· 7 September 2016
Unwanted email is something everyone can relate to. We’ve all been on the receiving end of what’s universally labeled as “spam.” Spam has become such an issue that it’s received intense, global legislative attention. While this has benefited consumers, it’s led many hotel marketers to err on the side of caution—what is spam? Too much email? In reality, this should beg the bigger question, “How do I better communicate with my guests?”
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Stories that inspire: our favorite guest moments from August

Flip.to Blog· 1 September 2016
Every guest story is an opportunity for a hotel to unveil something new. Stories reach & inspire—they’re truly memorable, sometimes magical, and a lot of times, a bit of fun. In a way, we’ve fallen in love with guest stories, and every day see firsthand the impact they’re making for hotels. That’s why we’re sharing them with you! Check out a handful of our recent favorites below:
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Watch now: Thoughtful conversations that convert

Flip.to Blog·24 August 2016
Strike up compelling conversations with your guests across their entire guest journey. It’ll mean a richer experience for your guests, and a growing team of advocates for your hotel. Watch as your guests bring a level of authenticity that resonates, leading future travelers to experiences that convert. Best of all? There’s no heavy lifting on your part.
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The Pines Resort hits major milestone as hotel is introduced to over 100,000 travelers with Flip.to

Flip.to Blog· 8 August 2016
Flip.to, the advocacy platform for hotels has attracted a massive audience of over 100,000 travelers for The Pines Resort in just the first year, while boosting the resort’s brand with compelling, co-created stories from their guests.
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Stories that inspire: our favorite guest moments from July

Flip.to Blog· 4 August 2016
Every guest story is an opportunity for a hotel to unveil something new. Stories reach & inspire—they’re truly memorable, sometimes magical, and a lot of times, a bit of fun. In a way, we’ve fallen in love with guest stories, and every day see firsthand the impact they’re making for hotels. That’s why we’re sharing them with you! Check out a handful of our recent favorites below:
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Hotels vs. OTAs: the issue isn't what you think it is

Flip.to Blog·14 July 2016
It’s virtually impossible to read hospitality headlines nowadays without seeing at least one piece on how hotels can “take back control” from OTAs. A noble pursuit indeed but do hotels know what sort of “control” it is they’re trying to take back? I would argue the answer to that is no in most cases. Let’s look quickly at what OTAs are designed to do and why they’re good at it. OTAs are conversion machines. They bring in massive amounts of traffic and then excel at converting that traffic into room nights, car rentals, airline tickets, etc.
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Travel Trends that Matter: Insight from Flip.to and GCommerce

Flip.to Blog· 6 July 2016
At HITEC we collaborated with Google and GCommerce to discuss up-and-coming travel marketing trends. Hosted at La Louisiane of New Orleans Hotel Collection French Quarter fame, it was an incredible opportunity to share what’s driving hospitality today. Guest experience, content marketing and personalization were the topics at hand. Explore more below from Chris Jackson, GCommerce President & Partner, and myself. Enjoy!
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Stories that inspire: our favorite guest moments from June

Flip.to Blog· 1 July 2016
Every guest story is an opportunity for a hotel to unveil a something new. Stories reach & inspire—they’re truly memorable, sometimes magical, and a lot of times, a bit of fun. In a way, we’ve fallen in love with guest stories, and every day see firsthand the impact they’re making for hotels. That’s why we’re sharing them with you! Check out a handful of our recent favorites below:

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