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The End of the Hotel Metasearch Model as We Know It

Max Starkov | The HeBS blog·31 October 2018
Price comparison engines, better known as metasearch engines or simply metasearch, have been around since 1995. Remember websites like BargainFinder, NetBot and Nextag? In travel, price comparison sites have been in existence since the early 2000s. Early flight metasearch entrants were SkyScanner and Kayak, followed by Momondo and Google Flights.

Just Back From: Havana, Cuba

Max Starkov | The HeBS blog·29 October 2018
Maybe it’s something they put in the mojitos, but a trip to Havana is unlike any other. I recently took a trip to the beautiful Cuban capital, where I was immersed in their local culture and discovered the historic city. Read on for the highlights of my time spent in Havana.

Product Spotlight: Countdown Banner + Promo Tiles

Max Starkov | The HeBS blog·25 October 2018
When running a limited time offer, it’s important to promote it throughout the duration of the sale on the hotel website. Visibility of the promotion and how much time remains are key factors when a website visitor is considering completing a booking. Often times, if the information the website visitor is not looking for cannot easily be found, they will leave the website without ever completing a booking.

The Top 5 Things You Need to Know Now in Hotel Digital Marketing: October Edition

Max Starkov | The HeBS blog·22 October 2018
As Q4 begins and the holidays approach swiftly, it’s time for hotel marketers to kick their digital marketing into high gear. From Google unveiling new search tools (perfect for travel planning) to Facebook adding new, festive holiday design elements to its ad platform, here are the top things you need to know now in hotel digital marketing to take your digital strategy to the next level.

Five Tips for a Successful Cyber Monday Campaign

Max Starkov | The HeBS blog·17 October 2018
It’s no secret: Cyber Monday is a huge opportunity for hoteliers to drive bookings. What began as a one-day online shopping holiday has, over the years, extended into Black Friday and Thanksgiving, with some brands promoting deals even earlier. As a result, consumers aren’t just searching for deals earlier, they’re also making more purchases over a longer period of time. According to Adobe Analytics, American consumers spent $19.62 billion online between Thanksgiving and Cyber Monday in 2017, a 15% increase year over year.

Case Study: Hotel Group in California Generates 2,169% ROI with Email Marketing

Max Starkov | The HeBS blog·15 October 2018
A hotel group in California was looking for a way to promote their newest packages and drive online bookings to fill an upcoming need period. In addition, they wanted to generate awareness about the new offers on the Specials page of their website.

The Resort at Pedregal Brings Cabo San Lucas Online With New Website

Max Starkov | The HeBS blog· 5 October 2018
In partnership with HEBS Digital, The Resort at Pedregal has launched a new website with several leading-edge features that will captivate guests long before they arrive at the award-winning property. Inspiration for the new website was easy to find: seaside and cliffside, outside and in, The Resort at Pedregal is the ultimate Cabo San Lucas resort that places guests a world away in an excluded retreat. Paramount is the unmatched level of individualized service tailored to the whims and needs of each guest — a unique value proposition that website visitors need to sense immediately upon landing on the site.

Employee Spotlight: Janki, Web Analyst

Max Starkov | The HeBS blog· 2 October 2018
I am a Web Analyst here at HEBS Digital. I work on reporting and analyzing data within the Adobe Analytics and Google Analytics platforms. I think it’s super cool that I am able to understand basic analytics coding and also use various platforms to capture revenue and marketing initiatives for our wide range of clients.
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HEBS Digital Wins Six Awards in the Travel Weekly 2018 Magellan Awards

Max Starkov | The HeBS blog·27 September 2018
HEBS Digital was honored with six awards in the Travel Weekly 2018 Magellan Awards. Each year, the Magellan Awards acknowledge the extraordinary travel professionals who provide the best products and services in the tourism industry. HEBS Digital is pleased to be recognized among a pool of top travel organizations and professionals.

Case Study: Homepage Video Increased Time Spent on Hotel Website by 17%

Max Starkov | The HeBS blog·26 September 2018
The Grand Ely Lodge, which boasts panoramic views of Shagawa Lake, is located in northern Minnesota and provides a much-needed escape from the hustle and bustle of everyday life. Surrounded by nature, the hotel has a lot to offer their guests including an indoor pool and sauna, a game room, snowshoeing, fishing, kayaking and more.

Now Available for Download: Smart Hotelier's Guide to 2019 Digital Marketing & Technology Budget Planning

Max Starkov | The HeBS blog·25 September 2018
With budgeting season comes the time to analyze digital marketing initiatives and plan for trends that may arise throughout the year. When constructing your budget, think about upgrades your property needs to make regarding digital technology and marketing strategy.

Product Spotlight: Facebook Dynamic Ads for Travel

Max Starkov | The HeBS blog·20 September 2018
At the beginning stages of the travel planning journey, visitors have shown intent to travel to your destination and are clicking on your marketing ads. However, these people are still browsing and shopping around – not yet ready to make reservations and using valuable marketing dollars. How can hotels effectively stay top of mind throughout the user’s planning phase until they are ready to book?

The Top 5 Things You Need to Know Now in Hotel Digital Marketing: September Edition

Max Starkov | The HeBS blog·19 September 2018
This month, Google’s search engine algorithm update takes full effect, Facebook rolls out new video format to more advertisers, and animated typography helps website content pack a punch. From SEO to design, read on to learn the top5 things you need to know now in hotel digital marketing.
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Employee Spotlight: Pete Seidenberg, CEO

Max Starkov | The HeBS blog·18 September 2018
Every month, we turn the spotlight on one of the team members responsible for bringing our industry-leading products and services to life. Meet our CEO Pete Seidenberg.

What is RFM? Top 5 Ways to Elevate Your Digital Strategy & Increase Direct Bookings

Max Starkov | The HeBS blog·14 September 2018
The digital landscape is constantly evolving. Hotel digital marketers continue to seek more effective and cost-efficient ways to reach the right audience, at the right place, and at the right time. But do hotel marketers truly know the value of each and every guest and, more importantly, do they understand what motivates guests to choose their hotel, then choose to stay again?
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HEBS Digital's Sister Company, Serenata CRM, Voted the Best Hotel Technology Provider in Asia

Max Starkov | The HeBS blog·10 September 2018
Serenata CRM, the sister company of HEBS Digital and the leading specialist for customer relationship management (CRM) and E-marketing, was recognized as the best hotel technology provider in Asia at the World Travel Awards Asia & Australasia in Hong Kong. This prestigious award is presented annually by a high-ranking international jury made up of global travel and tourism experts.
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Now Available For Download: Technical SEO on the Hotel Website Ebook

Max Starkov | The HeBS blog·29 August 2018
In hospitality, technical SEO is one of the least understood and very much ignored digital technology and marketing disciplines. Technical SEO plays a major role in influencing Google and other search engines to rank your hotel website higher in search engine results pages (SERPs), which results in qualified website visitors and bookings.
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The Top 5 Things You Need to Know Now in Hotel Digital Marketing: August Edition

Max Starkov | The HeBS blog·27 August 2018
The latest digital innovations this month include big announcements from Google, new Pinterest video opportunities, and geometrical shapes making a statement in website design for lifestyle brands. From SEO to design, read on for the top five things you need to know now in hotel digital marketing.
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Insights from the 2018 Hotel Data Conference

Max Starkov | The HeBS blog·24 August 2018
Last week in Nashville, I attended the Hotel Data Conference. Now in its tenth year, the HDC is a well-established gathering of hospitality professionals who come together to discuss the future of the industry. Over the week, I attended breakout sessions about Alternative Accommodations, Loyalty Sessions, and Independent Hotels. Below are a few of the takeaways I gathered from these sessions.

Another Move By The OTAs That Is Harmful To Hotel Profitability - What You Need To Know

Max Starkov | The HeBS blog·21 August 2018
Two recent events in hotel distribution created a mild media buzz, but unfortunately were ignored by some hoteliers and quickly forgotten by the industry: Expedia’s Add-On Advantage and Booking.basic.

Just Back From: Reykjavik, Iceland

Max Starkov | The HeBS blog·21 August 2018
A few months ago, my best friend from college texted me on a whim, asking if I’d like to plan a long weekend in Iceland. Mesmerized by photos I’d seen of the Blue Lagoon, fangirling over Game of Thrones, and itching to go abroad, I jumped at the opportunity. We had been on several trips together and knew we traveled together well, due to our similar personalities and a “must see everything worth seeing” mentality when it came to a new place. By that weekend, we had booked our flights and giggled with excitement at the thought of another international adventure.

Coffee Chat: SHR & HEBS Digital

Max Starkov | The HeBS blog·16 August 2018
HEBS Digital’s Executive Vice President, Jason Price, chatted with the CEO of SHR—Sceptre Hospitality Resources—Rodrigo Jimenez, to discuss his career and CRS strategies.

New eBook: How To Choose The Right CMS Technology For Your Hotel Website

Max Starkov | The HeBS blog·14 August 2018
The road to a direct booking starts with a powerful website CMS technology. As the path-to-purchase for consumers becomes increasingly complicated across multiple channels and multiple devices, your hotel website must be more than a “pretty face” or read as a static brochure. The right CMS technology helps engage, retain, and acquire past and future guests. The long-term cost of choosing the wrong CMS technology is a dramatic increase in OTA dependency, higher distribution costs, lower revenues, and lower customer engagement.

Employee Spotlight: Elisa, Senior Web Designer

Max Starkov | The HeBS blog·13 August 2018
Each month we turn the spotlight on the team responsible for bringing our industry-leading products and services to life. Meet Elisa Yi, Senior Web Designer, and learn about her role at HEBS Digital as well as some of her favorite travel experiences.
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Product Spotlight: Mobile-First Responsive Website Design

Max Starkov | The HeBS blog· 8 August 2018
Search queries completed on mobile devices recently surpassed desktop as the majority Google search type, a trend that is expected to continually rise as smartphone usage increases and the popularity of voice search continues to bloom. As the shift in the digital landscape moves through its many stages, Google has followed suit, solidifying that the mobile web is here to stay by placing a greater focus on the mobile experience with the announcement of mobile-first indexing.
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Now Available for Download: From Dreaming to Booking eBook

Max Starkov | The HeBS blog· 6 August 2018
We all know from experience that a lot goes into planning the perfect vacation, and with so many devices and planning resources, the journey is complex. According to a leisure travel study conducted by Phocuswright, 60% of respondents reported that a vacation was their largest discretionary purchase. In light of this, before making this large investment, travelers are thoughtfully taking time to research all the possibilities.

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