InterContinental Launching an All-Suite Brand
IHG already has a couple of all-suite brands in its mainstream segment, so how will its new offering be any different? We’ll have to wait to find out.
20 February 2019
InterContinental Hotels Group plans to add another all-suite hotel brand to its portfolio later this year as it looks to take advantage of increasing guest and owner demand for those accommodations.
IHG already has the Staybridge and Candlewood Suites brands in what it calls the mainstream segment but CEO Keith Barr clearly feels there is room for another.
On an earnings call with analysts on Tuesday, Barr used language synonymous with the alternative accommodation sector in describing where the new brand will sit.
Read the full article at skift Inc.