Shortly after Donald Trump entered the White House, his eldest sons announced ambitious plans to open a line of hotels called Scion that would target young, hip customers mostly in places where their father had proved popular with voters.
The first Scion would open in the Mississippi Delta in early 2018. A second line of hotels, called American Idea, would soon follow, with three in Mississippi and more than a dozen elsewhere. In all, the Trump Organization said it had preliminary agreements to open 39 properties.
This was the brothers' primary and boldest idea for expanding the family business — a push into markets that it had long overlooked, they said.
A year and a half later, progress has been slow. The first Scion, in Cleveland, Miss., remains nearly a year from completion. The first two American Idea hotels, in the same area, will not open until later this year.