As the world's top metasearch provider, Google Hotel Ads allows hotels to effectively reach and convert travelers that are ready to book by deeply integrating their ads into search results. However, it is a complex platform to navigate, especially for hotels with limited digital marketing resources in-house.
"It can be quite difficult to find and execute the right strategy on Google metasearch, as competitive behaviors and room prices constantly change on this channel," says Kerst Lehmann, Digital Marketing Strategist at Travel Tripper. "The hotel needs to be able to accurately track campaign bid adjustments, budget allocations, channel distribution, and other tasks."
Travel Tripper's award-winning team of digital marketing experts has a strong track record of helping independent hotels drive high ROAS and ROI. The team works closely with hotels to set up, strategize, and manage their Google Hotel Ads at an affordable cost. One option that Travel Tripper offers is the option to pay for metasearch advertising on a commission-based model, which allows hotels to pay only when they receive a booking through the metasearch channel, as opposed to the traditional PPC model, which charges hotels for every click-through they receive.
"Our value proposition is to help hotels attract qualified traffic to their websites and efficiently drive more direct bookings," says Tristan Heaword, Director of Digital Marketing at Travel Tripper. "With our commission-based management model for metasearch, hotels do not pay upfront budget requirements—instead, they pay only for direct bookings at a lower price than most other distribution channels."
With a strategic partner that truly understands the ins and outs of this Google Hotel Ads, hotels using Travel Tripper digital marketing services will receive full-service management and monitoring support to ensure that they get the maximum ROI on marketing spend.
More information on Metasearch Direct is available on the Travel Tripper's Digital Marketing webpage. Hotels interested in learning more about hotel metasearch advertising can also join the webinar "Mastering Metasearch: Strategies for Success" on February 12 at 2:00pm EST / 11:00am PST, in which Kerst Lehmann and Tristan Heaword will provide insights and strategies on managing metasearch advertising on Google Hotel Ads and other platforms, as well as discuss metasearch's role within a wider digital marketing strategy. To secure your spot, please RSVP here.
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Travel Tripper & Pegasus have recently mergedto form a leading global technology provider empowering independent hotels, hotel groups, and large chains worldwide to maximize their reservations business in a digital world. Known in the industry for its constant innovation and five-star support, the company provides comprehensive cloud-based solutions designed to help hoteliers connect directly with guests, drive global demand, and increase revenue and profitability. To learn more, visittraveltripper.com and pegasus.io.