HEBS Digital Wins Silver Adrian Award for The Resort at Pedregal’s Here Comes the Sun Campaign

The advertising and marketing campaign for The Resort at Pedregal, Travel+Leisure’s #1 resort hotel in Mexico, was recognized with a Silver Adrian Award. This win reflects a successful increase in bookings that achieved a 57X ROI.

3 January 2019

nextguest digital HEBS Digital

HEBS Digital has been honored with a Silver Adrian Award for their work on The Resort at Pedregal's Here Comes the Sun multichannel campaign by the Hospitality Sales & Marketing Association International (HSMAI) for 2018.

Known for its award-winning service and amenities, The Resort at Pedregal began development of this campaign with affluent travelers in mind. To attract the attention of this audience, HEBS Digital worked with the client to develop upbeat messaging and imagery with a memorable theme. The package included VIP round-trip airport transfers, a daily gourmet breakfast, 20% off exclusive excursions, welcome margaritas, and a complimentary bottle of Clase Azul tequila.

"We are always looking for creative ways to drive bookings that reach our niche affluent travelers; we thrive on providing guests with exceptional service and unmatched experiences," said Adriana Silva, Senior Marketing & Public Relations Manager at The Resort at Pedregal. "It's a collaborative achievement for all teams involved and such an honor to receive this recognition for our hard work."

Utilizing SEO, SEM, email marketing, TripAdvisor display, social media ads, and merchandising on the resort website, HEBS Digital deployed creative across multiple channels that worked together to drive direct bookings for The Resort at Pedregal, including:

  • 9% increase in unique website visits
  • 1,816 visits and 5,247 pageviews from email marketing
  • 229 bookings totaling 829 nights
  • 57X ROI

"The Adrian Award and performance of the Here Comes the Sun campaign are a direct result of the collaboration of talented individuals across HEBS Digital, The Resort at Pedregal, JRPG Hospitality, J Public Relations, and others. I am thrilled that we were able to develop an engaging, enticing campaign that drove awareness and new visitors to the resort," said Jacqueline Lucas, Senior Account Executive - Team Lead at HEBS Digital.

About HSMAI

The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI's MEET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at www.hsmai.org, www.facebook.com/hsmai, www.twitter.com/hsmai, and www.youtube.com/hsmai1.

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ABOUT NEXTGUEST DIGITAL

NextGuest Digital uses the latest in digital marketing technology to assist hotel brands in crafting their digital presence. Through the agency's smartCMS®, Content Personalization Engine, Smart Data Marketing, and other innovative initiatives, hoteliers see a drastic boost in direct bookings, as well as lower distribution costs and an increase the lifetime value of guests. NextGuest Digital is part of NextGuest, an all-encompassing partner that helps hoteliers acquire, engage, and retain their next guest. Based in New York City, the company is comprised of NextGuest Digital, CRM, Labs, and Consulting. www.nextguestdigital.com | (800) 649-5076 | hello@nextguest.com

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