Cookies on HFTP Bytes

This site uses cookies to store information on your computer. Some are essential to make our site work; others help us give you the best possible user experience.
By using the site, you consent to the placement of these cookies. However, you can change your cookie settings at any time. Read our Privacy Notice to learn more.

I understand
12 December 2018

Agencies Find Opportunity When Vacations Are Tacked Onto Business Travel

  • Agencies Find Opportunity When Vacations Are Tacked Onto Business TravelAgencies Find Opportunity When Vacations Are Tacked Onto Business Travel

Conventional wisdom says a good travel agent can arrange leisure travel or corporate travel, but not both. Even if it were true, there's nothing to prevent the agency from selling both leisure and business travel — except believing conventional wisdom.

Leisure travel is leisure travel, business travel is business travel, and never the twain shall meet for travel agents. Except when they do.

"Mixing leisure and business travel is a great opportunity," said Marc Casto, president and CEO of Casto Travel, based in Silicon Valley.

An Unpacking Bleisure Traveler Trends survey from Expedia, released earlier this year, found that 60 percent of business travelers combine business and leisure travel. That's up from 43 percent in 2016. Business travelers from the UK, Germany, India, and China were among those blending business and leisure travel in a big way.

The agency that doesn't handle both is not only losing out on business travel revenue, but is missing a chunk of easy leisure add-on sales as well, experts say.

The issue, Casto said, is that leisure and business travel come close to being different disciplines. The skill sets are similar, but the knowledge base, attitudes, expectations, and payment mechanisms diverge.

We don't want to stereotype, but here are some tendencies.

Read the full article at skift Inc.


Business TravelOnline Travel Agencies (OTA)Lodging IndustryGlobal

Request Information

Thank you for your request, we will get back to you as soon as possible.
Close
Please enter your contact details below and we will get back to you with the requested information as soon as possible.
An error occured, please check your input and try again.


CancelSubmit

Newletter

Thank you for subscribing. Your email address has been added to our mailing list.
Close
To subscribe to the HITEC Bytes Newsletter please enter your email address below.
An error occured, please check your input and try again.
CancelSubscribe