Airbnb Touts One of Its Most Valuable Assets as It Prepares for IPO

3 December 2018

skift.com

Combatting host fatigue is a very real thing, but itll probably take a lot more than this from Airbnb to make sure those Superhosts remain loyal.

Airbnb is making its most highly rated and reviewed hosts, and arguably one of its most valuable assets, the centerpiece of its latest marketing efforts.

The San Francisco-based homesharing giant, which has more than five million listings in 81,000 cities worldwide, plans to celebrate its more than 600,000 Superhosts with a series of marketing initiatives, as well as an entire Superhost week beginning December 10.

The marketing push comes amid growing speculation that Airbnb will take itself public in 2019, in what would be one of the travel industrys most anticipated IPOs.

o become an Airbnb Superhost, a host must host at least 10 trips and have an average rating of more than 4.8 out 5 stars,. Most have hosted, on average, for a total of 140 nights.

The company reported that the number of Superhosts it has more than doubled since 2017, and that Superhosts earn 22 percent more than other hosts, and have been responsible for approximately 150 million out of 400 million guest arrivals since the companys inception in 2008.

In February, at a press event where CEO Brian Chesky unveiled Airbnbs newest product, Airbnb Plus, a collection of verified home listings, he also made it a point to recognize Airbnb hosts, and he noted that the company is adding 14 more benefits for its best hosts, including custom URLs for their listings, more visibility and exposure on the platform, and more promotion.

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