New Zealand based Heritage Hotels launches new, multi-property website on HEBS Digital’s smartCMS

29 November 2018
nextguest digital HEBS Digital

Heritage Hotels in New Zealand is an experience out of the ordinary. A healthy indulgence, and a refreshing contrast, to everyday life. You might seek calm of Kaikoura, the bustle of the city in Wellington, a conference in Queenstown, or a party in Paihia. With Heritage Hotels, the experience is up to the traveler.

With 18 individual properties throughout New Zealand, Heritage worked with HEBS Digital to launch a new, multi-property website on the smartCMS platform, allowing for full control of each sites content in one place. Users can now access the Destinations page, where theyll find an interactive map and details on cities and regions each property is located. With a custom Venue Showcase, all relevant information for event planners is easily accessible. These features and more create an improved, seamless user experience for all types of website visitors.

Were delighted to launch our new website. Heritage Hotels now has leading-edge digital technology to encourage direct bookings. The HEBS Digital content management system is user-friendly for our marketing team, and our team was very efficient in creating the new website that encompasses our 18 properties as well as the overarching brand, says Graham Yan, Chief Executive of Heritage & CityLife Hotels and Heritage Collection.

Innovative functionality in the HEBS solution allows reservation recovery, where a booking may not have occurred. The abandonment application solution and Heritages marketing program are 100% focused on delivering strong growth in direct bookings for Heritages properties. Over the next few months, we are rolling out our new rewards program and on-property guest portals, as part of our focus on T.H.E. Heritage Experience ensuring guest are recognized as well as experiencing a user-friendly engagement when on the Heritage Hotels website, adds Graham Yan.

Explore this project by visiting the new Heritage Hotels website.

ABOUT NEXTGUEST DIGITAL

NextGuest Digital uses the latest in digital marketing technology to assist hotel brands in crafting their digital presence. Through the agency's smartCMS®, Content Personalization Engine, Smart Data Marketing, and other innovative initiatives, hoteliers see a drastic boost in direct bookings, as well as lower distribution costs and an increase the lifetime value of guests. NextGuest Digital is part of NextGuest, an all-encompassing partner that helps hoteliers acquire, engage, and retain their next guest. Based in New York City, the company is comprised of NextGuest Digital, CRM, Labs, and Consulting. www.nextguestdigital.com | (800) 649-5076 | hello@nextguest.com

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