According to sources at a panel and exhibit both titled Hotel room of the future at the Independent Hotel Show, the thinking into the design of new hotel rooms ranged from considerations of rugs to rich teas, laminates to lighting.
But the bottom line is critical, said Petra Clayton, owner and managing director of Custard Communications, one of the companies behind the launch. She said the main question being asked is, How (can a room) generate more revenue and more loyalty?
Technology is behind this push, but not in an in-your-face way, panelists said. Guests still prioritize simplicity and service, but the new room also needs to provide something a guests home does not.