Cookies on HFTP Bytes

This site uses cookies to store information on your computer. Some are essential to make our site work; others help us give you the best possible user experience.
By using the site, you consent to the placement of these cookies. However, you can change your cookie settings at any time. Read our Privacy Notice to learn more.

I understand
26 November 2018

Hotels Play a Bigger Role as Matchmakers With the Help of Technology

Hotel bars, restaurants, and lobbies have long been places where people gather to see, be seen, meet, and mingle. And as popular culture has demonstrated to us in countless films, TV series, and books, they often serve as the ideal backdrop for a meet cute, too.

Hotels Play a Bigger Role as Matchmakers With the Help of Technology

(source: Skift)

Now, thanks to the advent of mobile technology, hotels are leveraging their longstanding supporting role to an active role encouraging more meetings among their guests and the locals living nearby.

For many of these hotel brands, facilitating these connections is part and parcel with their efforts to be experience platforms or to be known for more than just being a place where you stay when you travel. Leveraging technology in this way helps them serve as modern-day community centers for travelers and locals alike, and helps them fill their lobbies and bars with paying patrons.

Marriotts Moxy earlier this month announced a brand partnership with Bumble, a location-based app primarily known for dating, but also extends to business networking, which markets itself as a female-first networking app. The venture designates participating Moxy hotels throughout the U.S. as BumbleSpots, where Bumble app users are encouraged to meet one another.

Sydell Groups Line hotel brand also announced a partnership with Bumble this November, although its partnership is more targeted toward female users of Bumble BFF, the companys friendship-oriented social networking app. To promote the partnership, Line hotels in Austin, D.C., and Los Angeles are hosting Bumble BFF exclusive brunches showcasing in-house hospitality and dining talent from each hotel that Bumble BFF users can attend.

Read the full article at skift Inc.

Information TechnologyLodging IndustryGuest ExperienceGlobal

Request Information

Thank you for your request, we will get back to you as soon as possible.
Please enter your contact details below and we will get back to you with the requested information as soon as possible.
An error occured, please check your input and try again.



Thank you for subscribing. Your email address has been added to our mailing list.
To subscribe to the HITEC Bytes Newsletter please enter your email address below.
An error occured, please check your input and try again.