According to MMGY Global's 2018 Portrait of American Travelers (POAT) annual survey, 37 percent of consumers responding to the study book direct via a hotel's website. A reliable, easy-to-use hotel booking site is critical to encourage more travelers to book direct versus one of the large OTAs (online travel agencies). While OTAs may provide additional marketing exposure, when a consumer books direct, hotels save on commission costs, and importantly, create a one-to-one relationship with the guest which can be leveraged to secure that direct connection for years to come.
Now in use by customers around the globe, these latest Pegasus Booking Engine enhancements are designed to provide hoteliers with even more control over their direct booking channel by delivering
capabilities like improved speed and responsiveness on mobile devices, enhanced Google mapping functionality, and a simplified booking flow. Hoteliers can now customize the "look and feel" of the booking engine within their website, and can create targeted rules-based banner ads on their site to cross promote the hotels' products and services, such as restaurants, spa, etc.
Originally launched last year, The Pegasus Hotel Booking Engine is backed by the Pegasus Reservations Platform and can integrate with many of the industry's most popular PMSs (property management systems), providing guests with access to real-time rates and availability. Also available with the Booking Engine is a powerful analytics module, Hotelier.AI, that offers actionable intelligence and a holistic, 360-degree view of the customer decision journey.
Designed for search engine optimization (SEO), these enhancements add to the already powerful features embedded in the Booking Engine such as real-time comparisons of OTA rates, context-sensitive upsell promotions, strike-through pricing, multi-room and multi-property booking, and room upgrades, topped off with a rapid payment checkout experience to close the sale.
"Considering we built and operate one of the largest, most advanced hotel central reservations systems in the world, it makes sense for us to continually deliver integrated solutions that simplify and reduce the number of separate systems, said Glenn Wirick, EVP Sales and Marketing for Pegasus. "We know the technology hospitality ecosystem is fragmented, so our 30+ years of technical expertise continues to be focused on developing holistic solutions that solve the problems facing the contemporary hotelier."
Pegasus invites WTM attendees to Stand TT205 to learn more about the Pegasus' newly enhanced Booking Engine. Alternatively, interested hoteliers can request a personal demonstration online at http://go.pegasus.io/analytics-demo-request.
Pegasus is a leading global technology provider empowering independent hotels, hotel groups and large chains to grow their reservations businesses in a digital world. The company provides a comprehensive offering of cloud-based Software-as-a-Service (SaaS) solutions and services designed to help hoteliers connect with their guests, increase profitability and maximize productivity. Pegasus combines its highly scalable and reliable reservations platform with representation and demand services, uniquely enabling hoteliers to sell to guests worldwide across all touch points. To learn more, visit www.pegasus.io.