A complete guide to your hotel’s Google My Business profile

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29 October 2018

Travel Tripper

Your Google My Business (GMB) profile is an essential piece of your hotel's online marketing channel. In fact, our research has shown that GMB profile listings can bring over 50% of organic traffic to a hotel's website and drive huge amount of booked room revenue.

A GMB profile is completely free and easy to set up: you just need to verify your business by sending out a postcard containing a pin code to your businesses address. In addition to GMB, your hotel can claim a number of other business profiles, including Bing Places for Business, Apple Maps, Yelp, and Facebook for Business. The listings you choose will be partly determined by where your hotel is based, and the market you're targeting, but the majority of these options are simple to get listed and won't cost you a penny.

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