Redefining Traditional Hospitality Through Technology, YOTEL Boston Upgrades Operations Efficiency

25 October 2018

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YOTEL Boston, a cutting-edge, tech-savvy hotel located in the innovative Boston Seaport district, has selected ALICE to enhance their internal communication, preventative maintenance, concierge operations, and guest engagement. This central Boston hotel is uncompromisingly designed for the guest experience, and is revolutionizing the traditional view of a luxury hotel stay by focusing on everything guests need, and nothing they don't. Through implementing ALICE, YOTEL Boston will create a seamless level of communication staff-to-staff, and guest-to-staff. ALICE is the hospitality industry's leading operations technology, connecting every department of the hotel with one platform for all staff communication and guest requests. ALICE recently acquired concierge software provider GoConcierge to augment its technology and customer service offering.

Before partnering with ALICE, YOTEL Boston was using an alternative software to manage staff work and facilitate staff communication; unfortunately, this platform left much to be desired, including a wider range of reporting capability. There was a lack of ability to track hotel performance and operations, and it was difficult to know what was happening on the property in real-time. Moreover, emails and handwritten reports were still necessary for sharing information. "ALICE allows everything to be done very instantly, so that's what we're looking forward to seeing-- tracking productivity, and spotting trends before our guests and crew, making it altogether more intuitive," says General Manager Trish Berry.

YOTEL Boston shines with outstandingly smart and well-designed spaces in a bustling central location, providing guests with a 21st-century experience emphasizing digital efficiency, minus the hefty price tag. Before launching ALICE, staff used hotel and/or personal phones for communication with guests. YOTEL wanted to transform guest communication into something more effective and professional, eliminating the constant need to be on a cellphone. ALICE is helping to bridge those communication gaps by offering an optimal channel for both staff and guest communication through alternative devices, elevating the level of service while increasing efficiency for all parties. "Texting the guest, we didn't have the ability to do that before. Many of our guests check-in [electronically] and we don't touch them, so the ability to text guests right after they arrive [and check-in] allows us to give a more personal experience, even though it's through technology," comments Trish. As Boston continues to become a flourishing tech hub, it will be exciting to see hoteliers advance efficiency and guest touch through the ALICE platform.

ALICE is also increasing effectiveness on the maintenance front, as well as bridging the language gap with multilingual software. Spanish-speaking staff members are now integrated, and "to be able to train in the language, and to be able to have that language available for my cabin crew (housekeeping) and have it in Spanish is phenomenal," notes Trish. "Cabin crew" staff can now also take photos and immediately send them to maintenance, greatly increasing the speed of resolution in regards to these types of concerns. All staff are on the same page when it comes to requests, and this only adds to the seamlessness that YOTEL has been seeking.

Hotel staff is thrilled to be using ALICE, creating a "one-stop shop" for all hotel operation and maintenance needs, and management is excited with the level of service provided by ALICE support staff. "It's always been great, with personalized attention to detail," said Trish. "We are absolutely using every feature that's available through ALICE; it's consolidating a lot of the main reports that we now do, and the time we save will allow us to be more guest-interfacing and create a more seamless guest experience."

With aligning goals in innovation and excellence, ALICE and YOTEL will nimbly partner together to perpetually elevate brand efficiency and guest engagement. ALICE is currently launched at YOTEL Boston, and plans to launch as a brand standard for other YOTEL properties beginning with New York and San Francisco. YOTEL currently operates 7 hotels under the YOTEL, YOTELAIR and YOTELPAD brand, with 19 new properties due to open in the next few years.

About YOTEL

Inspired by the luxury of first class travel and uncompromisingly designed around guests, YOTEL takes the essential elements of luxury hotels into smaller, smart spaces and deliver extraordinary value and a sense of community with areas for co-working, social gatherings and exercise. Premium Cabins include YOTEL's signature adjustable SmartBed™ with rejuvenating rain showers and smart TVs, multi power and USB points and easy connectivity.

YOTEL currently operates four airport hotels in London Gatwick, London Heathrow, Amsterdam Schiphol and Paris, Charles de Gaulle airports and three city centre hotels in New York, Boston and Singapore. YOTEL is expanding rapidly with new projects under development globally, including Istanbul New Airport, San Francisco, Singapore Changi Airport, London, Edinburgh, Glasgow, Geneva, Amsterdam, Miami, Dubai, Mammoth and Park City.

YOTEL's major shareholders include a controlled affiliate of Starwood Capital Group, the Talal Jassim Al-Bahar Group, United Investment Portugal and Kuwait Real Estate Company (AQARAT).

YOTEL was created by YO! founder Simon Woodroffe OBE, who inspired by first class travel, translated the language of luxury airline travel into a small but luxurious cabin (www.yo.co.uk).

Visit www.yotel.com for more information.

About ALICE

ALICE is a hotel operations platform that empowers operational excellence and meaningful guest experiences. By bringing all hotel departments together with a single operations platform for internal communication and task management, ALICE helps hotel staff act as a team to provide consistently excellent service. Since the company was founded in 2013, ALICE has gained serious traction in the industry, working with many of the world's leading hotel brands, including Two Roads Hospitality, Dream Hotel Group, Grupo Posadas, SIXTY Hotels, NYLO Hotels, and Leading Hotels of the World. The company acquired concierge technology provider GoConcierge in 2017. ALICE is the Forbes Travel Guide Brand Official Staff Technology Platform and the winner of Best Place to Work in Hotel Technology, Best Concierge Software, Best Engineering & Facilities Management, Best Guest App and Top Staff Task Management & Collaboration Platform at the 2019 HotelTechAwards.

For more information, visit https://www.aliceplatform.com.

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Lola Feiger

Digital Marketing
New York, NY United States
lola.feiger@aliceplatform.com