The old adage that a picture is worth a thousand words continues to hold true in the digital age. Across online platforms, images have been proven to boost performance and engagement.
To find out, check out the key findings below, as well in MDG Advertising's newly updated infographic, It's All About the Images.
People Are Wired to Value Images
The power of images lies in the fundamentals of human nature; we're wired to notice, remember, learn from, and respond emotionally to visuals.
Given the powerful pull of images, it's no surprise that they're valued by brands:
Avoid overused stock images to ensure that your pieces stand out from those of other brands.
The Impact of Images in Articles
Images are powerful on their own, but when mixed with text they become even more impactful. Audiences consistently respond well to the combination of words and visuals.
Researchers have found that certain types of articles especially benefit from images:
The Top Content Categories Where Images Boost Article Performance:
To maximize the effect of images in articles, optimize all accompanying captions and metadata.
The Impact of Images on Social Media
Social media was initially text-driven and audiences tended to react most strongly to this content. Today, it's visual pieces that garner the most views, likes, shares, and comments.
This trend is likely to accelerate given that younger audiences prefer visual-first social networks.
Younger users say the images they like most on Instagram are beautiful and well composed.
The Impact of Images in Press Materials
Gone are the days when an all-text press release would do the trick. Today, reporters and publishers want materials from brands that include multimedia elements, especially images.
The more multimedia you include in your press materials, the more views you're likely to get. That's according to an analysis of more than 10,000 press releases.
The Impact of Images in Search
A key benefit of images that's often overlooked by brands is their search impact: visual pieces are highly valued by both search audiences and search engines themselves.
Consumers, especially local ones, respond strongly to images in search:
Search engines understand this preference and increasingly prioritize visual-heavy content:
Ensure that your business shines on search by making your pages well structured and image heavy.
The Impact of Images in E-Commerce
It's no secret that high-quality images help to sell products online, but sometimes brands overlook exactly how important they are.
Simply put, consumers believe that good images are essential to an e-commerce experience:
It's not just that images are valued, it's that they're often more valued than other content:
More customers value the quality of a product's image than value:
When it comes to product visuals, don't skimp—provide many high-quality images for audiences.
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