Ian Schrager on How Hotels Get Technology Wrong

28 September 2018

skift.com

Technology remains the new frontier but plenty of hotels are still getting it wrong, according to the man who pioneered the boutique hotel movement in the United States.

Ian Schrager, who founded the Morgans Hotel Group and has launched a number of other brands, said hotels are too focussed on showing gadgets rather than using technology to make things easier for guests.

"I think technology is the future but not mood boards in the lobby, and not iPads in every room but technology that really makes everyone's stay at a hotel easier, cheaper and there is a reason for it," Schrager at Skift Global Forum on Thursday in New York City.

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