Group bookings for events are a key part of most hotels' business, but managing room blocks has long been a cumbersome, time-consuming task. HSMAI and Cvent's white paper seeks to inform hoteliers about real-time data tools that can result in smarter, more efficient group booking management.
"Room block management is still a major pain point for hotels of all sizes and with increasing focus on data security from regulations like GDPR, the need for software solutions that automate time-consuming manual processes, maximize revenue opportunities, and ensure secure transfer of information is at an all-time high," said Chris McAndrews, vice president of marketing for Cvent's Hospitality Cloud. "Like us, HSMAI is committed to delivering the information and education hoteliers need to grow their group business and we are proud to partner with them to address the topic of room block management. Our hope is to illustrate the important role technology can play in managing group reservations and creating valuable upsell opportunities for hoteliers around the world."
An automated room block management system not only saves time and minimizes errors, it can also increase revenue, minimize interference from OTAs, and reduce group wash. Other key benefits of such software solutions for group booking shared in Room Blocks in Real Time are as follows:
To view or download a copy of Room Blocks in Real Time, please visit the HSMAI Knowledge Center.
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI Digital Marketing Strategy Conference, Adrian Awards, and Revenue Optimization Conference. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at https://www.hsmai.org, www.facebook.com/hsmai, www.twitter.com/hsmai, and www.youtube.com/hsmai1.