The rapid growth of interest in voice-based hotel guest engagement makes this release particularly timely and valuable to HTNG members and the broader community of hoteliers.
Key industry players from hotelier and technology vendor communities met bi-weekly over the course of 12 months to identify and vet suggested guidelines for the implementation and operations of voice-based technologies, along with use cases and management features to be employed by hoteliers. The workgroup aims to give hoteliers a jumpstart in how they are thinking about the implications of voice technologies on their properties, saving them the time and effort associated with developing a unique voice interaction framework for their portfolio.
This framework ultimately gives hoteliers and technology vendors a common language to discuss the implementation and management of voice-based technologies in hotels and ensure that hotel guests and staff have a positive experience with the rapidly evolving voice medium.
"Adoption of voice based technologies in hotels has been rapid and varied," said David Berger. "These frameworks and guidelines - which result from months of collaboration between both hoteliers and hotel technology professionals in the HTNG Voice Standards Working Group - aim to ensure the adoption of minimum viable practices for the management of guest-facing experiences using voice-based technologies, while allowing for ample opportunity for creative differentiation."
John Swain added, "This white paper serves as a great primer for any hotelier looking to implement voice-activated controls to enhance the experience of their guests."
The Frameworks and Guidelines for Implementing Voice-based Solutions in Hotels document is available for download here.
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The premier technology solutions association in the hospitality industry, HTNG is a self-funded, nonprofit organization with members from hospitality companies, technology vendors to hospitality, consultants, media and academic experts. HTNG's members participate in focused workgroups to bring to market open solution sets addressing specific business problems. HTNG fosters the selection and adoption of existing open standards and also develops new open standards to meet the needs of the global hospitality industry.
Currently more than 400 corporate and individual members from across this spectrum, including world leading hospitality companies and technology vendors, are active HTNG participants. HTNG's Board of Governors, consisting of 22 top IT leaders from hospitality companies around the world, itself has technology responsibility for over 3 million guest rooms and world-leading venues. HTNG publishes workgroup proceedings, drafts and specifications for all HTNG members as soon as they are created, encouraging rapid and broad adoption. HTNG releases specifications into the public domain as soon as they are ratified by the workgroups. For more information, visit www.htng.org.