The social network just unveiled a host of changes intended to make it easier for its users to connect with local businesses. Included in the release is a redesigned look for mobile Pages, additional Events functionality, an expanded job application tool for firms, and a stand-alone Local experience.
The most impactful element on local businesses may be the new Recommendations feature, which is a combination of existing and new functionality.
What exactly is Recommendations? How does it work and what effect will it have on local/multi-location businesses?
1. What Is Recommendations?
Essentially, Recommendations is replacing the existing ways that Facebook users leave feedback about local firms.
Whereas in the past people would engage via ratings and reviews on a business's Page, now they'll have a unified experience: Recommendations.
The changes are not superficial — everything from the underlying way the feature works to the user experience has been completely redesigned.