Travel Tripper's Real-Time Ads solves a problem that plagues many hotels: spending a significant amount of the digital marketing budget to drive traffic to the hotel website, but not seeing strong conversions to bookings. In many cases, travelers from hotel search ads will click over to the website to check rates or availability, but then abandon the booking if the price is too high or a specific room or deal is no longer available. In essence, hotels pay for ad clicks for a large percentage of people who were never going to book in the first place.
With Real-Time Ads, hotels can now populate their Google search ads with dynamic variables from the CRS and booking engine, such as the nightly room rate, number of rooms available, and occupancy rate. As a result, hotels can dynamically populate search ads in real time with info that helps to pre-qualify website visitors and identify those most likely to book, ultimately increasing conversion rates and driving down customer acquisition costs.
"Real-Time Ads represent a major departure from traditional search ads and a huge step forward in hotel digital marketing," says Ben Hanley, Director of Digital Marketing at Travel Tripper. "The majority of hotel websites can only display rates and availability in the booking engine, or at best, somewhere on the hotel website. In contrast, Real-Time Ads allows hotels to advertise their up-to-date rates within the search engine, which helps them to better connect with potential guests earlier in the booking funnel."
Since its initial beta launch, Travel Tripper's Real-Time Ads have delivered outstanding results for notable properties such as ROW NYC and The Quin in New York City. In a recently published case study by Google, ROW NYC reported a 68% increase in conversion rate and 28:1 return on ad spend when comparing real-time ads to static ads.
Travel Tripper's real-time ads campaign with ROW NYC has also earned multiple digital marketing awards and nominations, including the Adrian Awards, W3 Awards, and Search Engine Land Awards.
All hotels working with Travel Tripper will now be able to integrate Real-Time Ads into their search marketing campaigns. Complete with RezTrip CRS and TT Web hotel websites, Real-Time Ads will transform the way hotels drive direct bookings. For more information or to request a demo, visit traveltripper.com.
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About Travel Tripper
Travel Tripper is a full-service hospitality technology provider and strategic partner in helping hotels worldwide to generate demand, optimize conversions, and maximize revenue. Known in the industry for its constant innovation and exceptional expertise, Travel Tripper provides a comprehensive suite of solutions that empowers hotels from search to stay, including central reservation systems, hotel distribution, website and booking, and digital marketing. Learn more at www.traveltripper.com.