According to Social Media Examiner's annual report, in 2018 some 69% of marketers plan to increase their investment on the platform and 74% plan to learn more about how to best use the social network.
What's driving this spike in interest? Largely, a quickly growing audience and considerable popularity with younger consumers: Instagram now has more than 800 million active users, with 71% of US adults ages 18-24 and 72% of US teens ages 13-17 utilizing it.
However, while most marketers understand the power of the platform, actually establishing a successful presence remains a challenge. Many marketers are still unsure about which types of content to post, when to engage, how best to reach audiences, and what the social network's full range of features is.
To help, here are seven steps that every brand should take in order to make the most of its Instagram marketing efforts: