Tracy Halliwell, Director of Conventions and Events at London Convention Bureau said: "London is a world class destination for meetings and events. With fantastic infrastructure, global connections and a variety of hotel rooms and state of the art venues, it's no surprise to see we have retained the top spot in Europe. We continue to attract leading global events and conferences to the city, and we look forward to showing the MICE community the very best of London's offerings."
To see the full list of Europe's top cities, please visit here.
Notable trends from this year's Europe Top Destinations list include:
"The cities featured in this year's Top Destinations lists have invested significant time, energy, and resources into building premier locations that entice organisations, large and small, to plan meetings and events in their areas," said Chris McAndrews, Vice President of Marketing for the Cvent Hospitality Cloud. "Meetings have become a major economic driver for cities worldwide and because of this positive impact, destinations are pulling out all the stops to attract group business, and we expect to see this healthy competition continue."
Destinations around the world compete on a variety of factors including the accessibility of the destination and facilities for events, price and price flexibility, quality of facilities, quality of services, personal safety for attendees, and having a point of differentiation.
Cvent evaluated more than 11,000 cities worldwide featured on the Cvent Supplier Network to compile the seventh annual global list. Activity was tracked from January 2017 through December 2017 and the ranking was then determined by a set of qualifying criteria consisting of:
Cvent is a leading meetings, events, and hospitality software company with more than 4,000 employees, 25,000 customers, and 300,000 users worldwide. The Cvent Event Cloud offers software solutions to event planners and marketers for online event registration, venue selection, event management and marketing, onsite solutions, and attendee engagement. Cvent's suite of products automate and simplify the planning process to maximize the impact of events. The Cvent Hospitality Cloud partners with hotels and venues to help them drive group and corporate travel business. Hotels use the Cvent Hospitality Cloud's digital marketing tools and software solutions to win business through Cvent's sourcing platforms and to service their customers directly, efficiently and profitably - helping them grow and own their business. For more information, please visit Cvent.com, or connect with us on Facebook, Twitter or LinkedIn.