Is Luxury Hospitality Guilty of Cultural Appropriation? - skift.com

18 July 2018

skift.com

We have to at least ask.

Luxury hospitality companies can make hundreds or thousands of dollars off their culturally immersive experiences but how much of that is going back to the communities and cultures they are honoring—or appropriating based on who you talk to—is harder to measure.

For example, when Belmond Maroma Resort & Spa introduces Slow Beauty' wellness retreats, including a workshop on the health benefits of Mayan-inspired rituals and a Shaman ceremony on the beach, does the luxury hospitality brand owe something to the culture or the people that these new and expensive wellness offerings originate from?

It is a paradox that presents itself again and again in the spas, dining rooms and meticulously decorated guest rooms at luxury properties worldwide - especially in today's age of immersive travel.

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