To find out, the team at MDG Advertising analyzed recent research reports. Our new article, 5 Global Advertising Trends Every Marketer Should Watch, reveals key highlights from the current data and provides answers to some of the most frequently asked advertising questions.
So, what should marketers take note of when planning a strategy? The research shows that the years ahead should offer plenty of opportunity, but they'll also bring major changes. Advertisers should remain optimistic, nimble, and hyper-aware of the big ad shifts—while not abandoning traditional ad approaches that are working well.
For essential insights on today's global advertising trends, check out MDG's full blog post.