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29 June 2018

Margaret Ady joins apaleo’s founding team as the company enters new growth phase

As part of apaleo’s founder circle, Ady will be responsible for brand positioning and strategic marketing

apaleo, the award-winning technology startup that is revolutionizing the hospitality industry, has announced the appointment of Margaret Ady to its founding team. Ady joins the team as the company enters a stage of rapid expansion, both in terms of customer acquisition, as well as team growth.

In her role, Ady will be responsible for apaleo's brand positioning, marketing, and strategic growth. She brings a wealth of experience, having most recently led marketing for Berlin-based SnapShot, and prior to that, for TrustYou. Before joining the hospitality technology scene, Ady held key leadership roles at The Walt Disney Company and The Oprah Winfrey Network.

"apaleo's API first approach is forward-thinking and will disrupt the hospitality industry by removing the bottlenecks that previously held us back. apaleo's open platform gives hoteliers and app developers alike the freedom to innovate," says Ady. "I'm looking forward to growing apaleo's presence as we drive the hospitality industry into the future."

"Margaret has a track record as one of THE leading marketing experts at the crossroads of hospitality and technology. We wanted her to join our founding team as nobody else can do better in helping to shape the next generation of hospitality technology - the API first revolution," says Martin Reents, one of the original apaleo founders.

As part of its growth phase, apaleo is expanding its Munich-based team across nearly all business units with exceptional, driven candidates seeking to change the industry. Open positions can be found on apaleo's website here.

Margaret Ady continues, "one of the things that impressed me about apaleo is its superhero team, which is passionate, hungry, experienced, and smart. The team's attitude allows us to stay agile so that we can deliver new features and functionality quickly, setting us apart from the competition. I see this as a huge asset for hotel customers and app partners."

About apaleo

Hotels need the right technology and systems to manage all the complexities of their business. At the core of these systems is the property management system (PMS), which manages hotel inventory and reservations, rates, accounting, invoicing and payments, and more. Then there are all the additional systems like CRM, CRS, upselling, review monitoring, distribution and channel management, forecasting, business intelligence reporting, and so forth. Hoteliers rely on all these tools yet struggle because many of them don't integrate.

apaleo's PMS platform connects all these systems quickly and seamlessly. As the first PMS which is purely based on a fully open 2-way API, hotels can grant applications access to all the information stored in apaleo, as well as allow them to write back data to the PMS. apaleo's public API allows hoteliers to innovate without major risks, integration hassles, long wait times and hidden fees. Developers and software vendors can easily connect to apaleo, and hotels can even develop their own, custom apps with ease. Applications are housed in the apaleo Store, opening the possibilities for hotels to connect to pre-integrated, innovative apps - guest facing or staff facing - with one click. Learn more at www.apaleo.com.


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