"One of the most important things for a hotel brand's customer acquisition is a good listing on TripAdvisor" says Dr Michael Toedt, founder and CEO of dailypoint™. He highlights the importance of hotels maintaining a good Social Media Marketing strategy, if they want to do well and become profitable in our modern world. The performance of listings on review platforms is mainly influenced by the average review rating, but also by variables like the recency of guest feedback and the volume of reviews. With the new partnership, dailypoint™ hotel clients can leverage TripAdvisor review and feedback collection tools integrated in the quality management app of dailypoint™.
The dailypoint™ cloud data management platform creates a single rich guest profile using the most current AI and machine learning algorithms and patented data cleansing processes. To benefit from this new knowledge, dailypoint™ offers 16 apps from BI to campaign management, from operations to quality management, from CRM to loyalty. "On average, our clients can replace 5 different unconnected systems and bring everything together on the dailypoint™ cloud system" explains Michael Toedt, one of the major USPs of the company.
dailypoint™ is a leading #abovePMS solution. With dailypoint™ hotels can graft raw data into an asset, meaning a deep knowledge of each single customer. The patented data cleansing processes in dailypoint™ are the key to combine all important data sources like PMS, e-mail newsletter, hotel website, feedback system, WIFI and many more. dailypoint™ utilizes AI (artificial intelligence) and most modern machine learning algorithms to learn constantly more about the guests. The solution consists of 16 applications (apps) to provide a one-stop experience. Instead of running multiple un-connected systems, dailypoint™ users have everything in one solution.
What can hoteliers expect? With dailypoint™ hoteliers get control of your data, learn who their customers are, individualize their marketing and guest services, run targeted sales actions, get meaningful insights for decision making and have a Central Data Management (CDM) in place to become GDPR compliant. Summarized, dailypoint™ is the new centre piece for all hoteliers who want to benefit from digitalization.
dailypoint™ is headquartered in Munich, Germany and has representations in: Singapore, Malaysia, Vietnam, China, Taiwan, Hong Kong, Australia, India, UK, USA and Dubai. Further information: www.dailypoint.com