Guestline announces appointment of Managing Director Germany

6 June 2018
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Award-winning hospitality software business Guestline announces the appointment of Kris Roemer as managing director Germany. Roemer is the latest addition to the senior international management team following the company's expansion in Europe and joins with immediate effect.

Roemer will be responsible for establishing the Guestline office in Munich and identifying new business opportunities for their cloud-based PMS, digital marketing and distribution solutions. Bringing over 20 years of experience to the role, he has held senior sales positions at a number of leading technology and hospitality companies including Sabre, TrustYou, Courtyard by Marriott, Hyatt and IHG. As director marketing and pricing at Westbridge, Roemer was also responsible for streamlining distribution systems across 27 global hotel brands, including Crowne Plaza, Holiday Inn, Novotel, and Radisson in Europe.

Kris Roemer, managing director Germany, Guestline, adds:

"It is an exciting time for Guestline and my focus is to extensively grow the business across the region. I am looking forward to building the client portfolio and investing time in partnering with hotels, who share the same vision and passion Guestline has for its cloud-based system, to deliver not only market-leading technology but also top level customer service."

James Cannon, head of international development, Guestline, comments:

"Guestline is committed to its continued expansion in Europe, and we are looking forward to developing our presence under the confident leadership of Kris. We are passionate about investing in our senior team at an international level and this appointment is indicative of our enhanced focus in the region. I look forward to working with him as we continue to support the hospitality market in Germany and develop new partnerships."

Guestline's multi award-winning property management, distribution and digital marketing software for hospitality businesses is cloud-based. The software enables hospitality business owners and managers in sectors such as hotels, serviced apartments, pubs, and more, to manage bookings and operations both efficiently and profitably. Innovative technology developments include integration with many leading 3rd party applications, tokenisation for PCI compliance, website design and additional functionality to improve customer service and capture more revenue.

For more information on Guestline please visit

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About Guestline:

  • Guestline provides innovative property management, channel distribution and digital marketing solutions to the hospitality industry
  • Guestline's offices across Europe include Munich, Germany (covering the DACH region), Eindhoven, The Netherlands (covering the Benelux region) and the UK. They also have an office in Bangkok, Thailand (covering Asia)
  • Established in the UK, Guestline's UK offices are in Shrewsbury (Head Office) and London
  • Founded on cloud-based technology, Guestline's revenue generating solutions enable hotel groups, independents, serviced apartments and pub companies to achieve maximum occupancy at the most profitable rate
  • Fully integrated into the Guestline distribution and central reservation platforms, the property management software is currently growing revenues in hospitality businesses in 20 countries across five continents
  • The range of products include Rezlynx PMS, online booking, CRS, channel distribution software, PCI compliance, EPoS and digital marketing solutions
About Guestline

Guestline provides award-winning property management and distribution software to the hospitality industry. Founded on cloud technology, Guestline provides everything a hotelier needs to win and delight more guests, including innovative solutions in property management, intelligent distribution and guest engagement.

Fully integrated into the Guestline distribution and central reservation platforms, the property management software is currently growing revenues in businesses in 25 countries across five continents. The range of products includes Guestline PMS, online booking manager, CRS, channel, distribution, PCI compliance, and EPoS systems.

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Guestline Ltd

Guestline House, Shrewsbury Business Park
Shrewsbury, Shrewsbury
United Kingdom
Tollfree: 0800 413557
Phone: 44 (0) 1743 282300

Sophie Cartwright

Online Marketing Executive
Shrewsbury, United Kingdom
Phone: 01743 282300