Airbnb quietly launches its own Stories for users to build video montages of their travels - techcrunch.com
The stories format has been one of the most sticky features of social apps like Snapchat and Instagram, letting users stitch together video, photo and text overlays to convey moods and experiences to friends and followers; even Google has incorporated stories into its services. Now Airbnb is becoming the latest adopter of the format: the travel and accommodations startup has quietly launched a new feature called Travel Stories, a way for guests to create video sequences of their Airbnb experiences to post on the site.
The company has sent out invitations for a beta of the service to a pool of users (pictured below, sent to us by reader Matteo Gamba, who runs an Airbnb blog). A FAQ page about the new format says that for now Story making is only available on the latest version of its iPhone app, under the Travel Stories tab of your profile. Video clips are limited to 10 seconds each and are taken from your camera roll and can be edited in the Airbnb app.Social MediaContent MarketingGlobal