Revenue Managers Flock To 5 Cities For HSMAI's ROC Events

HSMAI's Revenue Optimization Conferences In U.S., Europe, Asia, Middle East, and South America

14 March 2018


For the first time in its history, the Hospitality Sales and Marketing Association International (HSMAI) will host its Revenue Optimization Conference (ROC) in a total of five major cities around the world in 2018: Amsterdam, Singapore, Houston, Sao Paolo, and Dubai. The conference convenes hotel revenue executives for education, collaboration, and innovation.

Each year, ROC delivers the most compelling and comprehensive revenue management event for the hotel industry.

"Building upon the value of continuing to offer these conferences in the United States, Europe, and Asia Pacific, HSMAI is proud to be able to extend the reach of ROC's programming to South America and the Middle East," said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. "While there will of course be common threads throughout all of the conferences, we're eager to see what unique insights into revenue management come out of the conferences in each region."

HSMAI ROC Europe - April 10, 2018, Amsterdam
HSMAI Region Europe ROC & DOC (Digital & Distribution Optimization Conference) is the continent's number one annual event offering the latest trends and news in revenue optimization, digital marketing, and distribution for the hospitality industry, bringing together 300 executives in Amsterdam. Thought leaders and inspirational speakers will share their insights on revenue management strategies and trends, digital marketing and distribution, followed by the HSMAI Awards event. See the program and register here.

HSMAI ROC Asia Pacific - May 8-9, 2018, Singapore
The Revenue Optimization Conference for the Asia Pacific region is held in Singapore every year. The format is a full-day conference on day 1, followed by the HSMAI Academy on day 2. Attendees at this event are responsible for leading revenue optimization and pricing for hotel brands, management companies, ownership groups, hotels, and resorts. HSMAI ROC Asia Pacific will draw more than 150 attendees representing 30 hotel brands. All conference programs are organized by HSMAI Asia Pacific's Revenue and Digital Advisory Boards. The one-day program includes scheduled networking time in the Partner Showcase. Learn more

HSMAI ROC Americas - June 19-20, 2018, Houston, TX
For fifteen years, HSMAI's Revenue Optimization Conference (ROC) Americas has brought together key stakeholders to address the most critical trends affecting revenue management in hotels today. This year, 600 senior leaders in hotel revenue management will connect and engage in meaningful, thought-provoking conversations about the most important strategic issues facing the business today. Attendees at this event are responsible for leading revenue optimization and pricing for brands, management companies, ownership groups, hotels, and resorts. ROC also showcases partner companies serving the revenue management industry, including consultants, technology vendors and companies providing products and services in revenue management, execution, and reporting. Last year, 115 unique hotel companies were represented at ROC Americas.

Additional networking and education opportunities will include a "HSMAI Helps," a volunteer opportunity benefitting Houston, peer-reviewed faculty research presentations, and a review course for those pursuing the Certified Revenue Management Executive (CRME) certification. HSMAI will also host an awards ceremony presenting the Vanguard Award for Lifetime Achievement in Revenue Management, and the Revenue Management Professional of the Year Awards. Event details:

HSMAI ROC Brazil - August 10, 2018, Sao Paulo
ROC Brazil is a half day conference bringing together nearly 100 attendees responsible for leading revenue optimization and pricing for brands, management companies, ownership groups, hotels, and resorts.

HSMAI ROC Middle East - December 4, 2018, Dubai
Co-located with HITEC Dubai, which debuted in November of 2017, this inaugural event is anticipated to attract 100-150 hotel revenue management executives from the Middle East. The one-day general session strategy conference includes a partner showcase.

Registration is now open for HSMAI ROC via each region at


The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI Digital Marketing Strategy Conference, Adrian Awards, and Revenue Optimization Conference. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at,,, and

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The Hospitality Sales and Marketing Association International (HSMAI)

7918 Jones Branch Drive, Suite 300
McLean, VA 22102
United States
Phone: 703-506-3280

Jason Smith

VP communications