protel customers exchange and centralize all important data sources. With dailypoint™ they have access to patented data cleansing functionalities for the creation of a central and clean guest profile enriched by artificial intelligence. dailypoint™ creates fully automated interests and guest preferences based on the consolidated data sources like protel, the hotel website, email newsletter, guest questionnaires and many others.
The main focus of this technology integration is:
✓ Deep data exchange between both systems
✓ Patented data cleansing and AI processes to create a central guest profile
✓ Transforming data into usable knowledge for a more individualized CRM and guest services
"dailypoint™ is the leading data consolidation platform for a strategic Central Data Management. Only through our patented processes hoteliers are able to benefit from the ever-growing amount of data. With the integrated modules the cooperation between protel and dailypoint offers hoteliers a one-stop solution for CRM, Loyalty or Analytics to drive more direct and profitable business," said Dr. Michael Toedt, Chief Executive Officer, at dailypoint™.
"dailypoint have always impressed us with their holistic view of hotel data collection and enrichment, and this is a key reason our products work so well, together, for our clients. protel's commitment to the new hospitality platform protel.I/O has been matched by dailypoint, as today's successful certification demonstrates. The vendor-neutral future for our shared #hoteltechnology starts here, with this innovative collaboration" said Jeremy Armes, VP of Marketing at protel.
The integration via protel.I/O allows dailypoint™ to connect to otherwise disparate PMS and other data sources, offering different functionality through a standardised interface. So whether a client is using the protel AIR web-based PMS or an on premise solution, they can take immediate advantage of dailypoint' s offering including its solutions kissCRM by dailypoint™ - a plug and play CRM offering - and the dailypoint360° Central Data Management and CRM solution. Both come with a Privacy Dashboard as an important step towards GDPR compliance.
protel is the hotel PMS and platform pioneer with over 14,000 hotel customers in 90+ countries. protel's new enterprise hospitality platform - consisting of an enterprise service bus called protel.I/O and a multi-hotel solution called protel CENTRAL - is a breakthrough for the industry. It's the only technology that allows hotels with multiple integrations to aggregate all specialist technology behavior to a central level, thus creating a secure, vendor-neutral, open infrastructure to store, access, integrate and use their data from any guest touchpoint in real time. As a result, hotel CEO's, CIO's and CMO's can take control of their technology infrastructure and create best of breed ecosystems that deliver best-in-class guest experiences. protel's global headquarters were established 25 years ago in Dortmund, Germany and U.S. headquarters are in Atlanta, Georgia.
Further information: www.protel.io