Guestline launches new Guestline Connect Partner programme

7 March 2018
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Guestline is introducing its Guestline Connect Partner programme, to highlight the expanding range of integrated partner software solutions available to its hospitality customers. The new programme will be launched at ITB Berlin which takes place at Messe Berlin from 7 – 11 March 2018.

Guestline's new programme showcases the functionality-rich software that is most in demand from customers. It also demonstrates the flexible and open approach of Guestline towards enabling third party solution providers to integrate seamlessly with the core Guestline platform.

The new programme incorporates partner categories and hundreds of interfaces across distribution, operations and guest experience solutions that will best help hotels streamline their operations, drive revenue and set and deliver on guest journey expectations. These include:

  • Guestline Connect operations partners: Interfaces that deliver extended operational benefits, from call management systems and door locking to TV interfaces, internet logging, secure payments, business intelligence and revenue management.
  • Guestline Connect distribution partners: Systems and solutions that boost traffic, harness demand and offer significant revenue generating opportunities such as mainstream and niche Online Travel Agents, Destination Marketing Organisations and connections to Global Distribution Systems (GDS) for corporate and leisure sales. As part of Guestline's commitment to also support direct to brand business initiatives, the Connect Partner programme also includes tools that drive conversion on customer websites, such as metasearch bidding, crowd –rated location content, message personalisation, customer review publishing and website design and build.
  • Guestline Connect guest experience partners: Partners whose solutions, when integrated with the Guestline platform, contribute to hoteliers' aim of enhancing the guest experience at all touchpoints. Such partners include providers of guest review management, CRM, mobile and kiosk check in /out and upselling opportunities.

The programme follows a number of new partnerships with industry-leading companies. These include UpsellGuru, an online system that allows hotels to offer guests upgrades and reservation add-ons to enhance their stay, HotelREZ, one of the world's largest hotel representation companies who ensure Guestline customers can distribute real-time rates and inventory to the GDS, Chicostay for mobile check in and check out, Revinate for hotel data driven solutions and WiHP Meta i/o for metasearch marketing.

Peter Fitzgerald, director of strategic partnerships, Guestline, said:

"Investing in modern technologies and interfaces is key to ensuring we continue to develop the innovative solutions that our clients rely on us for and we are delighted to have formalised the way we partner with the industry's top software providers.

"There is no doubt that open APIs and integrations with third-party systems enhance operational efficiencies; yet the Connect Partner programme goes much further. We are equally focused on the guest journey and experience, identifying creative and successful partners - making it simpler for hoteliers to acquire, manage and retain guests."

"Delivering on brand promise for accommodation providers begins well before check in and lasts way beyond check out. The Guestline Connect Partner programme is both customer and guest driven; by seeking partners who share an appetite for constant change and improvement, Guestline is offering hospitality customers an ever evolving menu of options with Guestline's Rezlynx PMS at the core."

As the market leader in cloud-based hospitality technology, Guestline provides end-to-end property management, channel distribution and digital marketing solutions to hotel groups, serviced apartments, student accommodation and pub companies across the globe.

Guestline is exhibiting at ITB Berlin (Messe Berlin, 7 – 11 March 2018) in hall 7.1c at stand 112 and will be hosting a Guestline Connect Happy Hour on the stand from 4pm to 6pm on the 8th March. This is co-hosted with UpSellGuru, Duetto, Revinate, HQ-Plus and WiHP.

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Guestline Ltd

Guestline House, Shrewsbury Business Park
Shrewsbury, Shrewsbury
United Kingdom
Tollfree: 0800 413557
Phone: 44 (0) 1743 282300

Sophie Cartwright

Online Marketing Executive
Shrewsbury, United Kingdom
Phone: 01743 282300