Widely considered to be the hotel industry's most authoritative and comprehensive resource on this topic, the new edition is now available for complimentary access.
Previous editions of this popular Smart Decision Guide have been downloaded thousands of times by senior hotel executives, general managers, revenue managers, IT directors and other decision makers seeking to upgrade their revenue management capabilities and have served as an invaluable resource. In fact, 93% of hotel executives rated last year's edition as "valuable" or "very valuable."
The 2018 edition is completely revised, updated and expanded to highlight emerging trends, including an increased focus on total revenue management, and the latest breakthroughs in technology innovation and data integration. It offers a clear roadmap for achieving success with next-generation strategies and technologies as well as practical advice for implementing the right organizational resources, business processes and performance metrics to drive continuous improvement in RevPAR and other financial indicators.
"In a dynamic market characterized by ever-changing numbers, patterns and results, it is impossible to optimize room rates and overall revenue outcomes without the right data, strategy and technology," said Jeff Zabin, research director at Starfleet Research. "The good news is that next-generation revenue management solutions have become extremely sophisticated and effective, fueled by the rapid growth of big data processing, demand forecasting and pricing optimization models. The best of these solutions generate pricing strategies based on real-time analysis of all relevant data, automating the decision-making process for pricing rooms, driving increased RevPAR, and giving hotel operators the level of inventory management control that has long eluded them."
The research is based on data collected from 167 qualified survey respondents. The content was independently produced, providing for unbiased, fact-based information. The underwriters of the new Smart Decision Guide, all of which participated as underwriters of the previous three editions, are the following industry leaders: Duetto, IDeaS, Infor, Rainmaker and RateGain.
The 2018 Smart Decision Guide to Hospitality Revenue Management is now available for complimentary download. It can be accessed here.
Smart Decision Guides™ produced and distributed by Starfleet Research serve as definitive resources and required reading for decision makers who need to make technology-related purchase decisions – and maximize the value of their investments. The content is independently produced, without editorial involvement from company underwriters, providing for unbiased, fact-based information and recommendations. Starfleet Research is the IT market research arm of Starfleet Media, the leading provider of content marketing programs for B2B companies in selected niche markets, including hospitality, retail and healthcare IT. To learn more, please visit starfleetresearch.com.