13 February 2018

The Ultimate GDPR Guide for Marketers and Businesses - appinstitute.com

  • The Ultimate GDPR Guide for Marketers and Businesses - The Ultimate GDPR Guide for Marketers and Businesses -

The General Data Protection Regulation was first proposed in 2012, and what followed was four years of discussions, debates, and amendments, with the regulation finally adopted by the European Parliament in 2016. Countries, companies, and organisations were given two years to comply, with the regulation being enforced from 25 May 2018. What originally seemed like a reasonable amount of time to prepare has passed quickly, and at the time of this writing, enforcement of the GDPR is barely 5-months away.

Much has already been written and discussed in the public domain regarding the GDPR, but still, many business owners are a little unsure of what the GDPR entails, and whether or not they are affected. With this article I hope to add some clarity, explaining what the General Data Protection Regulation is, which businesses it affects – and how – along with answers to some common questions frequently asked about the GDPR, and some steps you can take to move your business towards compliance.

Read the full article at appinstitute.com


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