In a recent Forbes study titled, Data Driven and Digitally Savvy: The Rise of the New Marketing Organization, there were some key findings: The travel industry is a clear leader in achieving competitive advantage through data-driven marketing. Sixty-seven percent of travel executives say they have done so in customer engagement/loyalty, 56% in new customers and 59% in customer satisfaction.
With more travelers turning to the internet and mobile to get ideas, inspiration, and options for their trips. There's more data on each customer from their searches, saved preferences and previous travels. This event covers data analytics, revenue management, marketing analytics and artificial intelligence and personlizartion. Data is where it's all at – see how you can leverage data to get up close and personal with your customer.
EyeforTravel are excited about this shift towards smart data and have positioned their EyeForTravel Smart Travel Data Summit (Feb 27-28, Miami) to focus on just that, and are even offering a sneak peak of their attendee list early.
The event will have 130+ travel data decision makers to help brands identify the data, technology, partners and strategies that you need to grow revenues in the mobile-first world!
To shed light on who will be at the event, Tim Gunstone the Managing Director for EyeforTravel said " "We're excited to be welcoming back executives from Southwest Airlines, Wyndham, AirBnb, Booking.com, Hilton Hotels, the Travel Corporation, Allegiant, Priceline, Winding Tree and a lot more"
He went onto to say, "We don't usually release our delegate list this early but we want to shout about this event, we have over 90 people in, and thought we should share it, to give others the chance to book in early and manage their meetings too!"
Learn more about who is attending the Smart Travel Data 2018 event in sunny Miami here: http://events.eyefortravel.com/smart-travel-data-summit-north-america/
If you are a hotel – cruise or airline – contact the team for discounts
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