Both Smart Decision Guides are now available for complimentary download by hotel general managers, restaurant operators and other hospitality IT decision makers.
Independently produced by Starfleet Research, the leading provider of best practices IT market research for the hospitality industry, the new editions of these popular titles serve as invaluable resources for hoteliers and restaurateurs seeking to implement next-generation solutions to drive performance improvement. In a survey conducted last month, 90% of the industry practitioners who downloaded one or more Smart Decision Guides rated the resource(s) as either "valuable" or "extremely valuable" in the context of their current research objectives.
These Smart Decision Guides run 45 pages in length and have been completely revised and expanded from previous editions to reflect the latest market trends, guest behaviors and technological innovations. Both resources offer a roadmap for success for decision makers and influencers looking to leverage next-generation hospitality solutions to their advantage.
Restaurant Management and POS Systems
According to The 2017 Smart Decision Guide to Restaurant Management and POS Systems, 79 percent of restaurant operators believe that advanced technologies hold the key to addressing many of their current challenges. At the forefront of these technologies are next-generation restaurant management and point-of-sale (POS) systems.
For most restaurants, the return on investment can be measured in terms of cost reduction, which is largely a function of increased staff productivity and resource utilization. It can also be measured in terms of revenue growth. This is largely a function of improved guest satisfaction and, in some cases, faster table turn times — and, in certain venues, the ability to reach and serve a larger number of guests simultaneously. Additional selling points include the ability to improve financial performance with advanced inventory and labor management tools and better performance reporting capabilities.
The resource can be accessed here.
The 2017 Smart Decision Guide to Hotel Property Management Systems highlights a number of emerging trends, including recent enhancements in analytics and reporting capabilities that are allowing hoteliers to generate more and better insights from their mountains of guest and operational data. It also emphasizes the importance of technology interoperability and data integration.
The benefits of a next-generation PMS are multifold. Streamlining operations across the organization and providing better management controls should lead to increased staff efficiency and reduce operational costs. Enhancing Guest Relationship Management capabilities should improve guest satisfaction, loyalty and retention. These improvements should result in increased RevPAR and profitability.
Better data integration and accuracy should improve revenue management and channel management capabilities, also translating into favorable financial outcomes. Robust data analysis and diagnostic tools for performing year-over-year evaluations, identifying emerging market trends, analyzing guest behaviors, etc., should generate actionable insights that help drive continuous performance improvement.
The resource can be accessed here.
With more than a hundred solution providers actively developing and marketing hospitality technology solutions, it can be difficult for decision makers to know where to start with the research and evaluation process. The 2017 Smart Decision Guide to Restaurant Management and POS Systems and The 2017 Smart Decision Guide to Hotel Property Management Systems offer a wealth of strategic guidance, practical advice and roadmaps for success for not only selecting the right technology solution but also for maximizing its value over time while driving continuous performance improvement.
These Smart Decision Guides, were independently produced by Starfleet Research, providing for unbiased, fact-based information. Underwriting support for content development and distribution came from the following industry leaders: Agilysys, Infor, Lavu, Linga POS by Benseron, Maestro, Oracle Hospitality, Sabre Hospitality and TouchBistro.
Every year, Starfleet Research, the IT market research arm of Starfleet Media, benchmarks best practices in technology-enabled business initiatives across thousands of hotels and resorts around the world. Starfleet Media also now publishes two industry trade resources for helping hospitality IT decision makers stay smart and keep current: Hotel Technology News and Restaurant Technology News. To learn more about Starfleet Research, please visit www.starfleetrearch.com.