Lausanne, Switzerland, 30 November 2017 – Over the last few years, hotel companies have made a determined effort to deal with the impact their business activities have on the environment and communities. Both international hospitality chains and small hotel businesses recognize the tangible benefits in being proactive in mitigating environmental and societal impacts, including real efficiency gains and an enhanced corporate reputation. And in the hospitality industry, as in all industries, a good reputation cannot be bought – it must be earned.
The Hotel Yearbook is addressing these issues by publishing its first special edition focused on sustainable hospitality. Along the same lines as previous editions of The Hotel Yearbook, this special edition gathers the thoughts and research from a wide-ranging group of senior executives, analysts, consultants and opinion leaders from all over the world to ask, "What lies ahead for the global hotel industry in this challenging area of business?"
Covering topics ranging from on-site waste management technologies and sustainable food systems to the evolving nature of corporate responsibility strategies; this publication is an essential read to everyone involved in the hospitality industry.
The Guest Editor in Chief of this new edition was Dr. Willy Legrand,
Professor of Hospitality Management at the IUBH School of Business and Management in Bad Honnef - Bonn, Germany. Prof. Legrand's academic background combines studies in geography and hospitality management with a master's level specialization in corporate environmental management. He has worked in the hospitality industry in Canada and Germany, before joining the International University Bad Honnef (IUBH) where he lectures on sustainable hospitality development and management, hospitality facilities management and marketing at undergraduate and graduate levels.
"Whether motivated by potential cost savings, improving their corporate image, the possibility of increasing market share, or through purely intrinsic motives, the hospitality industry is joining the unprecedented mobilization across the globe in mitigating negative environmental impacts and facing the many societal challenges ahead," said Prof. Legrand. "We aimed to make The Hotel Yearbook 2018 - Sustainable Hospitality the prime source of information on current and future sustainability best practices".
"The subject of sustainability is of vital – and still growing – importance to the hotel industry," said Henri Roelings, founder & CEO of Hsyndicate, and co-publisher of The Hotel Yearbook, "and Prof. Legrand brought his experience and network to bear on putting together an excellent inaugural edition on this topic, reaching out to opinion leaders all over the world."
"Sustainability is a key challenge for the industry, and our new edition addresses it in all its facets," said Woody Wade, founder and co-publisher of The Hotel Yearbook. "With around 30 editorial contributors, it will surely be a must-read publication for anyone making these important decisions – whether within a single hotel or at group level."
The Hotel Yearbook is a family of publications that call upon a wide-ranging group of senior executives, analysts, consultants and opinion leaders from all over the world to ask, "What lies ahead for the global hotel industry?" In The Hotel Yearbook - whether it is the highly respected annual edition or any of the special editions focusing on such critically important themes as technology, talent development, or the digital world - our forward-looking contributors share with readers the key trends and developments that they believe could have an impact on the performance of the hotel industry in the future. Visit www.hotel-yearbook.com.