"If you have a mobile device, then you likely have a messaging app on it," said Gregg Hopkins, Chief Sales and Marketing Officer at Intelity. "Messaging apps have completely changed the way that people communicate, and they've become ubiquitous in today's world, especially in the travel industry. For hoteliers, a messaging platform will enable guests to access information and basic service offerings quickly and seamlessly. With more and more hotels looking for ways to create personalized experiences for guests, messaging apps are a desired channel for driving two-way communications.
"Whether the guest is at home, in route to the hotel, or lounging poolside, they will have the messaging tools they need to make requests instantly and efficiently," he said. "Better yet, any company wanting to offer this two-way SMS messaging service to their customers can do so by white-labeling the Mercury technology from Intelity."
"Messaging is becoming a big game changer for the hotels," Hopkins said. "Most of the major chains have already begun implementing messaging into their branded apps. While apps are proving to be personalized, adaptive, and responsive, they are also expensive to develop and implement. Intelity created Mercury to collect data from guests (namely buying behaviors and preferences), so hotels could drive target marketing and leverage upsell opportunities."
Today, Intelity is offering a single-channel SMS texting service version of Mercury FREE to any qualified hospitality organization. To receive it, hotels simply text their name, company name, and email address to Intelity at (407) 499-4030 to request an invitation to use Mercury. Once approved, Intelity will provide hoteliers with instructions on how to download Mercury. In doing so, hotel guests will have immediate access to a convenient portal to make requests, while hoteliers can use it to push through customer requests in a centralized interface resulting in more efficient hotel operations.
UPGRADE TO FULL MERCURY
Intelity has also developed a multi-channel version of Mercury that will extend the two-way SMS messaging service to the hotel's social channels. This will enable travelers to communicate directly with the hotel via the hotel's Facebook page, and will soon include Twitter and other means of communication. Mercury will route the message to the hotel and the appropriate staff member will provide a prompt reply.
"Mercury: Messaging is the perfect complement to any hotel's mobile or digital strategy," Hopkins said. "For those hotels that don't already have the Intelity Guest Service platform, Mercury messaging will extend your hotel's ability to remain in communication with guests beyond their initial stay. For those supplementing ICE: Control Panel with Mercury: Messaging or white labeling it as their stand-alone messaging app, this tool will keep your hotel top-of-mind for guests and engage with them along every step of their journey."
For more information about Intelity's solutions for the hospitality industry, click here.
Intelity, headquartered in Orlando, Florida, is the creator of the world's first and most widely used integrated guest services platform, ICE (Interactive Customer Experience™). With certified integrations to all major hotel back-end management systems (POS, PMS, Ticketing, Spa and Room Controls), Intelity's complete guest service platform is a centralized property-automation system that delivers concierge-level services, guest request tracking and fulfillment, business-intelligence analytics, marketing/messaging capabilities, and a full content management system. Since beginning operations in 2007, the Inc. 5000 company has gained a reputation as a leader in hospitality technology with installations across six continents, including most major brands and many celebrated independent properties. Intelity was recently designated as the "Official Mobile & In Room Technology Provider" for Forbes Travel Guide, as well as the "Best Mobile App in Hospitality" from Travel Weekly's Magellan Awards and the "World's Leading Hotel Brand App" from the World Travel Awards. For more information, please visit www.intelitycorp.com.