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Visit us on HITEC booth 412
2 January 2017

How Secure is Your Data?

By Michael Toedt - Managing Partner and CEO at TS&C GmbH
  • How Secure is Your Data? | By Michael ToedtHow Secure is Your Data? | By Michael Toedt

After the latest hacker attack, access data of around 1 billion Yahoo users became available on the web. It is quite alarming to see that most people utilize the same user name and password for a variety of sites. What seems so practical is, however, extremely dangerous and should be avoided in any case.

Do not give hackers a chance!

In the following, I would like to give you some tips on data security. At dailypoint™, we have very strict password rules to ensure security of the highly sensitive data of our clients. Slight alterations in your password rules can have a huge effect on your data security.

When the insurance does not pay
Password security is pure mathematics. The higher the number of possible combinations, the longer it will take to hack them. Hardly anyone is aware that nowadays it only takes a few seconds to hack a password. This is, of course, a tremendous problem. The passwords we use at dailypoint™ have at least 13 characters, contain upper case and lower case, numbers, and special symbols. Yes, that is long and more complicated than the four, six or eight digit passwords, which are mostly used. But this effort makes a huge difference! Do you know that in case of a claim, insurance providers may deny coverage due to gross negligence, if they consider the password rules to be insufficient? This could be disastrous and put managers in trouble when it comes to potential liability claims.

3 years to hack a password
Today, passwords are hacked with so-called Bruce-force attacks. These are computer programs, when used professionally, have extreme processing power across networks and are thus able to check a huge number of combinations per second to identify the right match. This means that a six-digit password can be hacked in less than a second! But now mathematics comes into play. It already takes 1.5 minutes to hack an eight-digit code. And if the length and the number of symbols are increased, the number of potential combinations rises exponentially to, for example, 2.000285392686698e+23 for the passwords we use at dailypoint™! That means it would theoretically take 2.9 million years to hack one of our passwords. This proves that a slight alteration in the password rules you can definitely enhance your data security!

We highly recommend that you not only review your password rules, but also check the security concepts of your partners. Make it your responsibility and avoid any negligence.

Michael Toedt

Dr. Michael Toedt is the founder and CEO of Toedt, Dr. Selk & Coll. GmbH, a leading Big Data Marketing and CRM company. Operating at the intersection of business and technology, he helps hoteliers with the software dailypoint™ to use the tremendous increase of data in order to become data-centric. Dr. Toedt has over 25 years of experience in operations, technology and marketing. He is the author of several books (among others “Big Data – Challenges for the Hospitality Industry” (2013) and “Data Revolution – How Big Data Will Change the Way of Doing Business” (2014) and his articles are published by journals on a regular basis. Dr. Toedt holds a doctoral degree in management science. He is assistant lecturer at the University of Applied Sciences of Munich for the subject “Customer Relationship Management in Tourism” and as guest lecturer at various universities such as the University of Applied Sciences of Bad Honnef, Kempten or NDS Hôtelleriesuisse. In the past, Dr. Toedt was regional vice president of SANSORA INTERNATIONAL, a subsidiary company of the Schoerghuber corporate group and accompanied many hotel associations during the production of their central customer and marketing data base. He was raised in his parents’ hotel and after completing a mercantile apprenticeship he graduated as cook to be employed in the 5-stars restaurant Hotel Koenigshof in Munich. 1995 he began his business economics studies at the University of Applied Sciences in Munich. During this time he visited the Cornell University, NY and is now President of the German Chapter.

Click here to view the original version of this release.


Safety & SecurityBig DataGlobal

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