Thinking of sending out a mass emailing to everyone in your database? Don’t do it! says Revinate’s Kenny Lee. You not only risk recipients deleting your message, but worse: they may unsubscribe and even mark your email as spam – both of which reduce your ability to communicate with them in the future.
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Kenny Lee is the VP of Marketing at Revinate, a software as a service (SaaS) company that helps hotels re-invent the guest experience. He has 20 years of experience working across multiple marketing disciplines in both startups and enterprise organizations. At Lithium Technologies, a leading SaaS based social customer experience platform provider, he led the global transformation of the company’s marketing funnel and delivered a world class marketing automation program. His passion for customer success is based on his long and successful tenure at Adobe Systems, the global leader in digital marketing and digital media solutions. At Adobe he held numerous leadership roles in NA, EMEA and Latin America marketing, digital campaign and product marketing functions. This enabled him to build deep customer and partner relationships while affording him the opportunity to work with many business types, from small, independent operators to Fortune 100 brands.