Interview: How Marriott Will Position Its 30 Hotel Brands

skift.com

14 October 2016
skift.com

When Marriott’s acquisition of Starwood officially closed last month, making it the world’s largest hotel company by number of rooms, Marriott inherited 11 hotel brands to add to its portfolio of 19, for a grand total of 30 brands.

That’s a lot of hotel brands for one company but, even so, Marriott CEO Arne Sorenson has been adamant in saying that all 30 will be sticking around, at least for the foreseeable future.

So now comes the hard part: Just what is Marriott planning to do to make sure each one of those 30 brands is distinct enough from one another, and all the other hotel brands out there?

Read the full article at skift Inc.

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