Triptease Raises $2M To Help Hotels Increase Direct Bookings

19 February 2015

Enter UK startup Triptease, which, amongst a range of products designed to help hotels better market themselves, offers ‘Price Check‘, a widget that sits on hotel websites and displays prices from across the web in real-time. The idea is to reduce the uncertainty surrounding a hotel’s direct price, and ensure you don’t wander off to search elsewhere but instead book direct and with confidence. Why is this significant? Well, in addition to Triptease’s broader mission to bring greater transparency to hotel pricing — I’m told that third-party hotel booking sites often employ shady tactics, such as fluctuating and disappearing rates — it also enables hotels to better own the customer relationship and improve it.

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