simple premise. If you want to engage online consumers, give them more of what they go online for in the first place. Advertisers are doing just that by shifting to paid content that’s similar in nature to and displayed in the same format as the editorial content surrounding it. The idea is to get consumers to click on and then share these “native ads” with others.
It’s a solution that benefits everyone involved, including publishers, brands, advertisers, andconsumers. Advertisers and marketers gain a more relevant and engaging way to reach their target markets. Publishers make money from selling branded content to advertisers. And consumers get more of the kinds of content they’re searching for. Add in the rapid growth of social media and mobile technology usage, and native advertising holds vast potential.
A new infographic from MDG Advertising explains this new phenomenon and reveals someimpressive statistics:
There are a number of motivating factors triggering the use of native advertising:
There are a number of ways to measure the success of native ads:
Native ads perform better than traditional banner ads: