Digital Marketing, the first publication in the company's portfolio of forward-looking annuals to address this especially dynamic part of the hotel industry.
Made up of editorial contributions from over a dozen opinion leaders, the publicationfocuses on the rapidly evolving digital marketing tools and techniques that are changing the way hotels and guests find each other. Search and meta-search, revenue and reputation management, and the unique characteristics of the social media landscape in China are among the topics covered.
Also included are exclusive interviews with three executives whose companies areshaping the future of the hotel industry's capability to reach and attract guests: Lee McCabe and Rob Torres, the key executives responsible for developing the travel business at Facebook and Google respectively, and Stephen Kaufer, CEO of TripAdvisor. These three men s hare insights with Hotel Yearbook readers and discuss not only their companies' strategies but also some of the new products they are launching to bring hotels and guests together more effectively.
In the role of publication partner, HSMAI Foundation (Hospitality Sales and MarketingAssociation International) helped the editors develop the publication's concept and content. "A quarter of the hotels we have surveyed are dedicating more than half of their marketing budgets to digital tools," says Fran Brasseux, Executive Vice President of HSMAI. "So this topic is vital to the industry's future success, and we were especially pleased to help make the publication a reality."
The Hotel Yearbook's founder and publisher, Woody Wade, said, "Hotel industryexecutives making marketing decisions need to understand how fast this landscape is changing. Since The Hotel Yearbook was first published in 2007, its aim has always been to give readers an opportunity to think about future industry scenarios that are developing. The theme of this special edition is a perfect example of this."
Henri Roelings, Founder & CEO of Hsyndicate, added, "No other area of the hotelbusiness these days is evolving so quickly, and has such a huge potential impact on the future success of the industry. This special edition is a must-read for anyone in a managerial position in the hotel business."
The Hotel Yearbook is a family of publications that call upon a wide-ranging group of senior executives, analysts, consultants and opinion leaders from all over the world to ask, "What lies ahead for the global hotel industry?" In The Hotel Yearbook - whether it is the highly respected annual edition or any of the special editions focusing on such critically important themes as technology, talent development, or the digital world - our forward-looking contributors share with readers the key trends and developments that they believe could have an impact on the performance of the hotel industry in the future. Visit www.hotel-yearbook.com.