"Through the Cvent Supplier Network, a leading online marketplace for event planners and hotels, we recognize the tremendous competition for meetings business," said Chuck Ghoorah co-founder and EVP of sales and marketing, Cvent. "We created this forum to give hospitality professionals an opportunity to learn more about the meeting planner's perspective and how the process of booking meeting and events is moving online and evolving."
The Group Business Forum will feature educational sessions led by thought leaders from some of the industry's leading marketing firms, advertising agencies and associations focused on hospitality. The forum will also include a series of short power talks by top meeting planners, which are designed to help suppliers understand how the next generation of planners are shifting their group hotel business online. In addition, attendees will have the opportunity to learn about the most cutting-edge marketing trends from a wide range of subject matter experts.
A number of other sessions will focus on best practices for targeting a new generation of buyers, techniques to help hotel sales teams respond to group leads more efficiently and strategies to increase hotel sales for group business. During the conference, Cvent will share its latest product roadmap and release features. The company will also conduct focus groups with industry leaders and customers to discuss Cvent's future Supplier Network offerings.
As part of the forum, Cvent is offering attendees an opportunity to attend a one-day Cvent Certification Program, a specialized program designed to help hoteliers better manage and respond to incoming leads for meetings business.
For additional information about the 2014 Group Business Forum, including the agenda and conference details, please visit here.
Cvent is a leading channel for group business, providing suppliers with exposure to planners around the world. The Cvent Destination Guide and Cvent Supplier Network allow suppliers to directly connect and establish relationships with more than 30,000 planner users who rely on these tools to research destinations, find venues and source group business. Cvent also provides a suite of market insights and group analytics to hotel owners, which can help guide business strategy and provide unique benchmarking for hotel meetings bookings.
Cvent, Inc. (NYSE: CVT) is a leading cloud-based enterprise event management platform, with more than 1,400 employees and over 10,900 customers worldwide. Cvent offers software solutions to event planners for online event registration, venue selection, event management, mobile apps for events,
e-mail marketing and web surveys. Cvent provides hotels with a targeted advertising platform designed to reach event planners looking for suitable venues. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events. For more information, please visit www.cvent.com, or connect with us on Facebook, Twitter or LinkedIn.