The Hotel Yearbook announces Special Edition on digital marketing in the hotel industry
Released exclusively as an e-book, the new publication will feature contributions from opinion leaders around the world on trends, developments, expectations and ideas shaping this dynamic domain.
LAUSANNE, SWITZERLAND – 1 November 2013 - Wade & Co. SA, the Swiss-based publisher of The Hotel Yearbook, an annual compendium of expert opinion and insights on the future of the hotel industry, announces the launch of The Hotel Yearbook 2014 – Digital Marketing, its second Special Edition following the successful launch of a technology-focused publication in September. The new edition will examine the changing digital landscape confronting hospitality industry marketers.
"Since its inception in 2007, the editorial concept of The Hotel Yearbook has been to bring together senior hotel industry executives and recognized experts and thought leaders from every part of the industry to write about foresight and innovation in the global hotel business," said Woody Wade, publisher. "This new publication focuses on one of the most dynamic parts of the business right now, namely the marketing opportunities and challenges being created by the rapidly evolution of the online communication landscape."
Like many other industries, the hotel business has been significantly affected by the rise of social media and the ongoing shift to mobile devices. Successful marketing in this environment means adapting to shifting consumer behaviors and preferences with communication that is not just attractive and informative, but consumer-focused, technologically effective and continuously reinvented. The new publication covers these and many other topics.
The Hotel Yearbook 2014 – Digital Marketing is being published with two partners, the HSMAI (Hospitality Sales and Marketing Association International) Foundation and Hsyndicate, a provider of online industry intelligence based in the Netherlands.
"The pace of developments in the digital sphere is mind-blowing," said Fran Brasseux, Executive Director of HSMAI Foundation, "and every hotel company needs a digital strategy – not to mention a strategy for keeping up with all the changes. The Hotel Yearbook 2014 – Digital Marketing will give our members plenty of food for thought about what is coming down the line."
The e-book, about 80 pages in length, will be officially launched in conjunction with HSMAI's Digital Marketing Strategy Conference in New York, February 25th 2014. Additional distribution platforms include industry portals, leading universities, industry associations, social media and trendsetting e-newsletters. It will also be available online at www.hotel-yearbook.com.
About The Hotel Yearbook
The Hotel Yearbook is a family of publications that call upon a wide-ranging group of senior executives, analysts, consultants and opinion leaders from all over the world to ask, "What lies ahead for the global hotel industry?" In The Hotel Yearbook – whether it is the highly respected annual edition or any of the special editions focusing on such critically important themes as technology, talent development, or the digital world – forward-looking contributors share with readers the key trends and developments that they believe could have an impact on the performance of the hotel industry in the future. Visit www.hotel-yearbook.com.
About HSMAI Foundation
Established in 1983 to serve as the research and educational arm of the Hospitality Sales and Marketing Association International, the HSMAI Foundation's mission is to develop knowledge and insights for the future to fuel sales, inspire marketing and optimize revenue. For more information on the HSMAI Foundation, a 501 (c) (3) organization, visit www.hsmaifoundation.org.
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