Online Travel Agencies: the empire strikes back ?

By Peter O’Connor - Director of the MBA in Hospitality Management at ESSEC Business School

27 February 2013
O’Connor

What can the hotel industry expect to see in the rapidly evolving OTA arena in 2013 ? We asked Prof. Peter O'Connor, the Academic Director of the MBA in Hospitality Management at France's prestigious ESSEC Business School and a sharp observer of this market, for his thoughts on the coming year's possible developments.

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The Hotel Yearbook is a family of publications that call upon a wide-ranging group of senior executives, analysts, consultants and opinion leaders from all over the world to ask, "What lies ahead for the global hotel industry?" In The Hotel Yearbook - whether it is the highly respected annual edition or any of the special editions focusing on such critically important themes as technology, talent development, or the digital world - our forward-looking contributors share with readers the key trends and developments that they believe could have an impact on the performance of the hotel industry in the future. Visit www.hotel-yearbook.com.

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Peter O’Connor

Peter O'Connor, Ph.D. is Professor of Information Systems at Essec Business School, where he also serves as Director of the MBA in Hospitality Management (IMHI). His research, teaching and consulting interests focus on technology, distribution, e-commerce and e-marketing particularly applied to the hospitality sector. He previously held a visiting position at the Cornell Hotel School, and worked in a variety of positions within hospitality. His most recent achievement has been to launch the first MOOC on Hotel Distribution Revenue & Demand Management (https://www.coursera.org/learn/hotel-distribution).