Size matters

By Nicolas Graf - Associate Dean at NYUSPS Jonathan M. Tisch Center for Hospitality and Tourism

22 February 2013

In 2013, size will matter even more for hotel chains, writes Nicolas Graf of France’s ESSEC Business School. The Hotel Yearbook asked him to explain why, and how he expects the hotel chains will achieve it.

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About The Hotel Yearbook

The Hotel Yearbook is a family of publications that call upon a wide-ranging group of senior executives, analysts, consultants and opinion leaders from all over the world to ask, "What lies ahead for the global hotel industry?" In The Hotel Yearbook - whether it is the highly respected annual edition or any of the special editions focusing on such critically important themes as technology, talent development, or the digital world - our forward-looking contributors share with readers the key trends and developments that they believe could have an impact on the performance of the hotel industry in the future. Visit

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Nicolas Graf

Nicolas Graf is Professor and Director of the IMHI Center of Excellence in Hospitality, Food & Travel at ESSEC business school in Paris. He received his Ph.D. from the Pamplin College of Business of the Virginia Polytechnic Institute and State University, with a concentration in corporate finance and strategic management. He received his MBA degree from HEC Lausanne and from the Ecole hôtelière de Lausanne in Switzerland. His research focuses on strategy and real estate finance in the hospitality industry. Prior to joining ESSEC, Nicolas was Professor at the University of Houston, Professor at the Ecole hôtelière de Lausanne and Visiting Professor at Reims Management School. He has also delivered executive education courses for various companies in Asia, North and South America and Europe, and has conducted several consulting projects in the fields of asset management, strategic planning and business development.

James C. Wade

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