Mobile: Native Travel Apps Trump Mobile Web By 95%, Google Maps Top Travel Service By A Mile

30 August 2012

Native app usage has been edging just ahead of mobile web usage among U.S. smartphone owners in the last few months, but when it comes to the category of travel, mobile web use all but disappears from the map. According to figures out today from Nielsen, 95% of all mobile traffic for travel-related content comes from native mobile apps — specifically on iOS and Android platforms. Mobile web — and traffic on operating systems that are not Android and iOS, for that matter — accounts for only 5% of visits.

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